Calix Blog
Perspectives that Catalyze Innovation

Kezia Gollapudi highlights marketing best practices for 2020 based on the ROI Calix Marketing Cloud customers, Sogetel and NCC, have realized in 2019.... READ MORE
Bridget Watkins shares why it’s the perfect time for service providers to evaluate what they have to offer their subscribers who are avid gamers. ... READ MORE
Bridget Watkins recaps the first-ever Marketers’ Summit at Calix ConneXions and shares a few of her favorite takeaways. ... READ MORE
Greg Owens shares details from the recent Fall Workshop hosted by the Broadband Multimedia Marketing Association (BMMA) – an industry group focused on the marketing of broadband and smart home services.... READ MORE
Bridget Watkins highlights poll results from a recent webinar and questions whether these align with the social platforms that subscribers are using most often. ... READ MORE
Kezia Gollapudi discusses how data analytics is transforming service providers' businesses, sharing examples of Calix Cloud customers who have found success with this approach.... READ MORE
Kezia Gollapudi shares how the new Smart Home lens in Calix Marketing Cloud allows service providers to easily identify their subscribers who will be most interested in smart home services.... READ MORE
Kezia Gollapudi emphasizes the need for a new approach to subscriber acquisition strategy and introduces Calix Marketing Cloud’s new Acquisition Insights. ... READ MORE
Kezia Gollapudi provides tips for service provider marketers to proactively address subscriber retention.... READ MORE
Kezia Gollapudi shares recent data from service provider marketers as many struggle to find the ability to segment their subscribers to create effective marketing campaigns.... READ MORE