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Calix Blog

Perspectives that Catalyze Innovation

Calix Blog

Perspectives that Catalyze Innovation

December 12, 2019 by Kezia Gollapudi

Stay Smart and Lean in 2020: Drive Big Marketing Results with Easy to Implement Programs

Kezia Gollapudi highlights marketing best practices for 2020 based on the ROI Calix Marketing Cloud customers, Sogetel and NCC, have realized in 2019.... READ MORE 

December 3, 2019 by Bridget Watkins

Don’t be a Griefer, Give your Gamers Some Love

Bridget Watkins shares why it’s the perfect time for service providers to evaluate what they have to offer their subscribers who are avid gamers. ... READ MORE 

November 14, 2019 by Bridget Watkins

How to Market to Goldfish and Other Learnings from our First Marketers Summit

Bridget Watkins recaps the first-ever Marketers’ Summit at Calix ConneXions and shares a few of her favorite takeaways. ... READ MORE 

October 2, 2019 by Greg Owens

The Broadband Multimedia Marketing Association (BMMA): Elevating Opportunities in the ‘Mile High City’

Greg Owens shares details from the recent Fall Workshop hosted by the Broadband Multimedia Marketing Association (BMMA) – an industry group focused on the marketing of broadband and smart home services.... READ MORE 

August 12, 2019 by Bridget Watkins

Are you Marketing Where your Subscribers are?

Bridget Watkins highlights poll results from a recent webinar and questions whether these align with the social platforms that subscribers are using most often. ... READ MORE 

March 20, 2019 by Kezia Gollapudi

Are Data Analytics Just Hype? Three Reasons to Unlock the Power of Your Data

Kezia Gollapudi discusses how data analytics is transforming service providers' businesses, sharing examples of Calix Cloud customers who have found success with this approach.... READ MORE 

November 29, 2018 by Kezia Gollapudi

Who are the Jetsons in your Subscriber Base?

Kezia Gollapudi shares how the new Smart Home lens in Calix Marketing Cloud allows service providers to easily identify their subscribers who will be most interested in smart home services.... READ MORE 

September 17, 2018 by Kezia Gollapudi

Where Would You Spend Your Extra Marketing Budget if You Could Win New Subscribers with Less Investment?

Kezia Gollapudi emphasizes the need for a new approach to subscriber acquisition strategy and introduces Calix Marketing Cloud’s new Acquisition Insights. ... READ MORE 

August 14, 2018 by Kezia Gollapudi

Five Steps Broadband Marketers Should Follow to Predict and Prevent Subscriber Churn

Kezia Gollapudi provides tips for service provider marketers to proactively address subscriber retention.... READ MORE 

July 25, 2018 by Kezia Gollapudi

Is Data Your Marketing Blind Spot? 70 Percent Say Yes

Kezia Gollapudi shares recent data from service provider marketers as many struggle to find the ability to segment their subscribers to create effective marketing campaigns.... READ MORE