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General Management

Broadband leaders can disrupt by focusing on community

If speed and price are the go-to-market strategy, commoditization and price wars are the only outcome—as we have seen in mobile. To compete and win, broadband service providers need a community strategy that empowers all aspects of the community: residential, business, education, multi-dwelling units (MDUs), and government.

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Your challenges

Commoditization occurs if go-to-market focus is speed and price

To compete and win, service providers need a community strategy that empowers all aspects of the community: residential, business, education, MDUs, and government.

Add subscribers

Focus instead on overall subsciber experience.

Improve margins

Expand your portfolio and your business with value-added services for subscribers.

Build cash flow

Grow revenue to build cash for investment in overall subscriber experience.


Solutions to increase subscriber engagement and satisfaction

A managed service solution for a new generation of multifamily housing

Broadband service providers need to provide dependable internet services to MDUs. By offering the proper connectivity, Wi-Fi solutions for apartments and MDUs can bring significant benefits to a service provider.

Protecting kids' digital journey

Broadband service provides are important for keeping kids safe online. With social media and online gaming, kids can be in danger. Parents need to protect their kids, but it's hard to watch everything they do online.

Help subscriber families protect their children's online lives.

High-capacity public Wi-Fi for entire communities

Community Wi-Fi offers connectivity across an entire area, including town squares, streets, office buildings, event centers, schools, hospitals, and first responder buildings.

With community broadband, you can ensure everyone gets access to a reliable network—even if they’re on-the-go.

Protect your customers with home security

For subscribers, smart home cameras are becoming increasingly important. The rise of smart homes and connected devices increases the potential for cyber attacks and network vulnerabilities.

Broadband service providers have a unique opportunity to offer home network security as a value-added service to their customers.

Elevate the connected home experience for subscribers

Empower your subscribers with the convenience of managing every aspect of their connected homes through a single, user-friendly application.

Your subscribers can get a clear view of their home network and enjoy full control over every aspect of their connected devices.

Help subscribers' families protect their children's online lives

Today, children have never known a time when they haven’t been connected to the internet. In fact, 90 percent of children have access to the internet in some manner and almost half of teens report being online constantly. Further, more than a third of children report having experienced cyberbullying, yet only 10 percent disclose the incident to their parent or guardian. There is something that can be done about this.

Small business internet and broadband

Every small business needs internet to run smoothly. Expand your reach and grow new revenue streams by offering small business internet and Wi-Fi.

Broadband service providers that specialize in business broadband have the ability to provide fast and reliable Wi-Fi connectivity, especially when it comes to providing internet access at the point of sale or for hotspots at offices. Additionally, customers can enjoy a seamless online experience, which can ultimately lead to increased sales and customer satisfaction.

Featured insights

Explore perspectives about broadband leaders

The “Grow Your Community” playbook: Death of the Legacy Player

A broadband service provider can now serve the entire community—residential, government, business, and MDU—by leveraging the Calix broadband platform. The platform model has incredible power. 

Jun 18, 2024 | 3 min
Jun 17, 2024 | 3 min

Case studies

Customer successes

Jade differentiates to hold off competition and commoditization

Jade Communications leads with amazing experiences that impress subscribers, grow ARPU by 90 percent, and improve ROI.

Download case study
YK commits to safeguard the community

YK Communications uses Bark to help play a part in creating a healthier online environment for children and teenagers.

Read blog
Tombigbee improves NPS beyond the honeymoon phase

Tombigbee focuses on the overall subscriber experience—inside and outside of the home—and learns how to  take their NPS to new heights.

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Products and services

The capabilities you need