Resource center for Marketing

My Calix

Solutions

Home network security

Internet for apartments

Home security

Internet for business

Internet for home

Network security

Outdoor Wi-Fi

Parental controls

Protect children online

Public Wi-Fi

Smart home automation

Small business

Technologies

10G-PON

5G

50G-PON

Active ethernet

Wi-Fi 7

GPON

General management
To compete and win, service providers need a strategy that empowers all aspects of the community.

Marketing
Discover new ways to grow and expand your subscriber base while improving business results.

Customer support
Build a culture of excellence across your organization to create a reputation for exceptional service.

Broadband operations
Improve network operations, reduce downtime, and enhance the subscriber experience.

Network engineering
Overcome network complexity, security, and rising subscriber expectations.

Telcos / Telephone Co-Ops
Provide access to broadband for essential connectivity in this digital age.

Cable Operators
Deliver a differentiated subscriber experience over any underlying technology.

Utilities / Electric Co-Ops
Offer essential broadband services community-wide for members to work, learn, and thrive in this digital age.

Municipalities
Help your community work, play, and thrive with this once-in-a-generation opportuntiy to offer critical broadband connectivity.

Tribal Communities
Achieve reliable internet for essential services, remote job opportunities, online education, and telehealth providers.

Wireless Internet Service Providers (WISPs)
Meet–and exceed–the needs of rural subscribers underserved by larger players.

Outdoor Wi-Fi

Featured solution

Generate incremental revenue streams, expand into new markets, and secure new subscribers with an outdoor Wi-Fi offering

Get started with outdoor Wi-Fi
Calix Broadband Platform

Intelligent Access
AXOS®

Software
Building blocks designed for simplified networks

Network Innovation OS

Service Management Connectors

Software Modules

Diagnostics Toolbox

Integration and Testing Sandbox

Systems
Serve subscribers from the internet gateway to remote network locations

AXOS® E9-2

AXOS® E7-2

AXOS® E3-2

AXOS® Aggregation Service Manager

Success
Gain years of expertise of developing and building next generation networks

Success Delivery

Success Support

Success Education

Success Guidance

Calix Broadband Platform

Calix Cloud

Operations Cloud
Transform broadband operations with insights, predictive analytics and automation

Engagement Cloud
Engage and acquire subscribers with insights that enable you to deliver the experiences they want

Service Cloud
Simplify support and improve operational efficiency to deliver service excellence

Field Service App
Simplify field service for onsite installations, repairs, upgrades, and troubleshooting

Speed and Performance Insights
Measure broadband service quality and gain insights to optimize network performance

Calix Broadband Platform

Unlimited Subscriber
EXOS®

GigaSpire®
Deliver amazing subscriber experiences and expand your business into new markets—quickly

Wi-Fi 6 Systems

Wi-Fi 7 Systems

GigaPro®
Empower enterprises, cities, and communities with simplification, integration and rapid time-to-revenue

GigaPoint® ONTs/ONUs
Optical Network Terminals and Optical Network Units provide intelligent access for anyPON

Success
Leverage expertise to provide your subscribers the ultimate experience

SmartLife™ Managed Services

SmartHome™
Give your subscribers the tools to enhance, operate and secure their connected lifestyle

CommandIQ®

ProtectIQ®

ExperienceIQ®

Arlo Secure

Bark

SmartTown™
Reimagine community Wi-Fi as a ubiquitous, secure, managed experience

SmartBiz™
Enable your small business customers to maximize their productivity and drive customer engagement

SmartMDU™
Properties managers can have something more than business-as-usual broadband,

Market Activation
Grow your business with a range of premium tools and content to help market your service

Success
Gain years of expertise of developing and building next generation networks

Success Delivery

Success Support

Success Education

Success Guidance

Redefining subscriber experience for the AI age

Introducing CommandIQ 3rd Generation

Deliver a smarter home experience with a branded mobile app that puts intelligent control, security and personalization in your subscribers' hands.

Learn more about CommandIQ
Market Insights

Overview

Competitive Intelligence

Economic Development

Growth Strategies

Business Insights

Get Started

Calix Market Insights

Welcome to Calix Market Insights, a research and industry hub dedicated to your success. Here, you’ll discover a world of intelligence with expertly curated insights, peer best-practices, as well as the challenges shaping the broadband landscape. This dynamic resource is designed to keep you informed, inspired, and ahead as you explore expert analysis, actionable intelligence, and market pricing—all in one place. Make smarter decisions, stay competitive, and plan for what’s next in the constantly evolving broadband market.
Learn

Community

TAC TV

Calix University

Events

ConneXions

ConneXions@Local

Industry events

Webinars

Perspectives

Blog

Industry standards

Insights

Customer stories

Innovation awards

FCC compliance

Broadband funding

Calix Engagement Cloud Wins Cloud Computing Product of the Year

Calix Engagement Cloud is named “Product of the Year” for its unique ability to enable even the smallest marketing teams to supercharge subscriber acquisition and drive rapid business growth

Read the press release
Careers

Working at Calix

Why join?

China careers

India careers

News and investors

Newsroom

Investor relations

About

Company overview

Leadership

Sustainability

Partners

Contact

General inquiries

Office locations

Calix Commitment

Every community, regardless of economic status, should have the opportunity afforded by broadband services that are simple, efficient, safe, and powerful. Calix provides the world’s only end-to-end broadband services provider (BSP) delivery platform. We enable BSPs of all types to build thriving businesses and champion digital transformation.

Calix Resources

Resource center for Marketing

3 Ways to Narrow Your Subscriber Focus

Broader is not always better. Learn three ways you can narrow your subscriber focus to create content marketing and messaging with specificity and empathy.

Sep 29, 2025

Marketing Matters: Competition In The Broadband Market

Oct 13, 2025 | 3 min

Marketing Matters: Laugh, learn and connect

Oct 06, 2025 | 4 min

Excited business owner celebrating online store purchase orders

Don’t Stop at Residential: The Secret To Boosting Satisfaction and ARPU Is Small Business

Oct 02, 2025 | 3 min

3 Ways to Narrow Your Subscriber Focus

Sep 29, 2025

Showing result 1 to 9 of 195

0 Results Found

Resource center for Marketing

3 Ways to Narrow Your Subscriber Focus

Broader is not always better. Learn three ways you can narrow your subscriber focus to create content marketing and messaging with specificity and empathy. Sep 29, 2025

Marketing Matters: Competition In The Broadband Market

Marketing Matters: Laugh, learn and connect

Don’t Stop at Residential: The Secret To Boosting Satisfaction and ARPU Is Small Business

3 Ways to Narrow Your Subscriber Focus

Broader is not always better. Learn three ways you can narrow your subscriber focus to create content marketing and messaging with specificity and empathy.

Sep 29, 2025