Email Marketing: Measuring Your Success: Leveraging Analytics and Picking the Right KPIs

Broadband Solutions Academy

 

The course explores the importance of measuring the effectiveness of your email campaigns.

Estimated Time of Completion:    8 Minutes

Who should attend

  • Marketers

Prerequisite Training and Skills

  • None

Objectives

After completing this course, you will be able to:

  • Recognize which KPIs are the most applicable to your business goals 
  • Understand how to correlate email KPIs with other metrics of success across the digital landscape 
  • Generate dashboard reporting that’s easily understandable for nonmarketing stakeholders