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Jun 15, 2022
3 min

Why Network Serviceability Is Key To Growing Your Broadband Business

As a broadband service provider (BSP), you focus on growing your revenue by deploying engaging new subscriber services. But as your service offerings grow, so do the complexities of operating your network—putting pressure on your operational teams to deliver the service your subscribers demand. How can you support growth without cost and complexity spiraling out of control? And keep your focus on delivering services that delight your subscribers?  

The key to solving this conundrum rests in the serviceability of your network. This includes the ability to execute service provisioning at speed, dynamically address network issues, and maintain network health at both the hardware and software levels. Getting network serviceability right leads to zero downtime, faster service provisioning, lower costs, and—most importantly—satisfied subscribers.  

Maximizing the Advantages of a Fully Serviceable Network 

Designing a network architecture that is fully serviceable may seem daunting. But it doesn’t need to be. Our mission at Calix is to provide BSPs with the tools and technologies to deploy broadband networks that are smart, scalable, simplified—and serviceable. This starts with Calix Intelligent Access EDGE, powered by the award-winning Network Innovation Platform (AXOS®). This solution features innovative ways to bring serviceability to your networks. It delivers a range of advantages, including:   

  • Accelerate time to market by 70 percent. Intelligent Access EDGE streamlines the network deployment and subscriber turnup process, making it possible for BSPs to get to market faster than ever before. Missouri-based BSP GTC Broadband, for example, was able to reduce service provisioning time by 70 percent by using Intelligent Access EDGE.  
  • Reduce truck tolls by 40 percent with dynamic troubleshooting and issue resolution. Your ability to swiftly resolve network issues is a key factor driving customer satisfaction. Intelligent Access EDGE integrates a Diagnostics Toolbox to remotely identify and address issues, reducing costly unnecessary truck rolls. Service providers deploying Intelligent Access EDGE are cutting truck rolls by up to 40 percent
  • Free up resources using automation. Effective serviceability eliminates the volume of manual functions your teams undertake. Intelligent Access EDGE helps you achieve this with integrated enhanced analytics and automation tools. For example, zero-touch provisioning allows you to automatically configure optical line terminals, activate new subscribers, or upgrade existing subscribers, with no manual intervention.   
  • Ensure zero network downtime. Intelligent Access EDGE delivers the world’s only Always On network, eliminating maintenance windows entirely—even during upgrades. How? By isolating specific network functions for upgrades while enabling the rest of the network to operate 24x7. It means you can honor even the most stringent service level agreements.  

This innovative approach to network serviceability means you can avoid the growing pains of operating and maintaining your network as your business scales. Intelligent Access EDGE enables BSPs to maintain all their subscriber-facing services and manage their network from a single point. This helps reduce network operational expenses (OPEX) by as much as 80 percent. And it frees up your teams to focus on deploying exciting new subscriber services that grow revenue and market share.  

Learn more about implementing optimum network serviceability—download our latest white paper “Calix AXOS: Simplifying the Business of Broadband.” 

Director, Solutions Marketing Residential and Community WiFi, Calix

Candice Mayberry Storsveen is passionate about bridging the digital divide and delivering world-class connectivity to communities large and small. She brings more than 17 years of telecommunications experience to her role at Calix as the director of solutions marketing - residential and community wi-fi. Her expertise in strategic planning, data-analytics, and business development helps BSPs bring innovative broadband solutions to life.

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