Want a Growth Strategy That Wins? Why Every Leader Needs Calix Market Insights

Strategic decisions about growth require intelligence, insights, and access to world-class expertise. In this context, data is merely the fuel—insight is the engine that drives meaningful action. Yet the broadband industry lacks a centralized knowledge hub that unifies competitive intelligence, market dynamics, and proven best practices.

That is why we launched Calix Market Insights—the first-of-its-kind dynamic intelligence hub that turns fragmented broadband industry data into actionable insights.

Compete and Grow Amidst Major Market Changes With Actionable Insights

Many of my colleagues have observed that broadband is currently in a chaotic cycle. We continue to see rapid changes: expanding competition, evolving funding opportunities, and increasing subscriber expectations. As if that were not enough, broadband service providers (BSPs) must evolve and transform into broadband experience providers (BXPs), personalizing offering configurations, targeting key segments, and creating new services for new lines of business.
 

This situation has led to industry uncertainty and decision paralysis. But, as I reminded my colleagues, great leaders with the right vision and strategy uncover opportunity in the midst of chaos. So, how do you make smart decisions around your offering strategies? Pricing models? Retaining subscribers? Growing your business? Rationalizing a private equity investment? You need an unbiased source of truth.
 

Calix Market Insights helps you gain clarity to make intelligent business decisions, confidently compete in the market, and grow. Purpose-built for our industry, Calix Market Insights is informed by thousands of customer engagements. Unlike any other analyst data out there, these insights are specific and provide nuanced guidance for broadband leaders.

Calix Market Insights Is Your Destination for Knowledge

This powerful tool offers data-driven insights that will help you put subscriber experiences at the center of every decision. Here are the four areas we focused on:

• Competitive intelligence insights to inform your pricing strategies. You can compare your service offerings to others within a defined region, by technology type, or across the U.S. For instance, what’s the average price of broadband in Iowa? Our new interactive service availability and pricing tool provides the foundational data to start the comparison.

• Growth strategies to help you realize ROI and secure funding. Map your evolution to BXP—and visualize the potential return on investment (ROI) by offering new products and services, and making strategic shifts before you launch. Plus, get comprehensive support to secure funding. I recommend checking out the ROI calculator as a starting point to gain a high-level financial analysis of your business scenario. I recently met with Searchlight Capital, and they took particular interest in the effect that managed services had on ARPU and enterprise valuation.
  
  
• Business insights to drive sky-high customer satisfaction and NPS^® scores. You can examine Net Promoter Score™ (NPS^®) insight trends by tenure, service tier, and with managed Wi-Fi. Some are contrary to expected outcomes, such as the two-year “honeymoon period” and how subscriber satisfaction declines over time. Use these insights to understand consumer trends for strategic planning.  

And this is just the start, we’re continually refreshing with deeper insights and more intelligence to uplift the broadband industry.

Four Insights From the Inaugural Report: Your Call To Prioritize Experiences

The Calix Market Insights inaugural quarterly report shows:

1. Customer service has overtaken speed and price as the #1 factor influencing whether subscribers stay or switch. That’s not a trend. It’s a wake-up call to focus on experience.
   
   
2. Rural broadband markets are more competitive than ever. Eighty percent of rural markets with a population over 10k have at least two providers. With more providers in the mix, BXPs are under increasing pressure to innovate, deliver greater value, and adapt quickly to maintain their edge.
   
   
3. Most unhappy subscribers never complain and may churn. Up to 90 percent of dissatisfied subscribers don’t submit trouble tickets. If you’re not proactively identifying issues, you’re already behind. How are you addressing retention for those past the “honeymoon period”?
   
   
4. Subscribers value personalized experiences, not speed. Beyond 100 Mbps, faster service has little impact on satisfaction. What matters more? Seamless Wi-Fi, intuitive apps, value-based offerings, and personalized support. In fact, 76 percent of consumers expect personalized experiences from brands. How are you delivering them?

Why Calix Market Insights Matter Right Now

The transition to BXP is about harnessing intelligence to move faster, target smarter, and deliver standout experiences.
 

Calix Market Insights is our answer to this moment. It’s how we scale the intelligence we’ve built over nearly a decade of helping providers put experiences first and transform into BXPs. It’s how we help you see around corners, act confidently, and lead purposefully.

Let’s Lead Together With Ever-Evolving Data, Tools, and Best Practices

This is just the beginning. Calix Market Insights provides interactive, frequently refreshed insights, including a quarterly highlights report. Transformation is not a one-time event—it is a mindset.
 

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.