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Apr 14, 2022
3 min read

GTC Broadband Turns Up Subscribers in Rural Missouri 70 Percent Faster With Calix Intelligent Access EDGE, Slashes Truck Rolls Dramatically With Calix Support Cloud

SAN JOSE, CA—April 14, 2022—Calix, Inc. (NYSE: CALX) today announced that GTC Broadband (GTC), a broadband service provider (BSP) serving rural Missouri, has harnessed the transformative power of Calix Intelligent Access EDGE, Network Innovation Platform (AXOS), and E7®-2 Intelligent Modular System to reduce subscriber turnup speeds by 70 percent. Employing the E7-2 system and Network Innovation Platform streamlines the network deployment and subscriber turnup process, making it possible for BSPs to quickly and easily gain market share. By deploying Calix Support Cloud along with Intelligent Access EDGE, GTC gained significant operational savings, including a near-total reduction in truck rolls.


Encouraged by the impressive turnups and truck roll metrics, GTC enlisted Calix to further improve operational efficiency, reduce OPEX, and grow revenue. GTC will soon roll out Calix Operations Cloud, which will reduce costs by replacing manual processes with automated workflows—simplifying the turnup, provisioning, management, and maintenance of services and systems. GTC also plans to leverage the Revenue EDGE platform—specifically Calix Marketing Cloud (Marketing Cloud)—to advance its business transformation. Marketing Cloud offers BSPs like GTC the world’s most advanced behavioral analytics engine so even the smallest team can analyze subscriber behaviors and reach subscribers with the greatest need for new services that enhance their broadband experience. They are also eager to deploy the customizable CommandIQ mobile app, which will put the GTC brand in the palm of the subscriber’s hand to reinforce the value they deliver.


“Faster subscriber turnups with the Network Innovation Platform and operational efficiencies with Calix Support Cloud have fundamentally changed the way we do business,” said Bryan Johnson, technology engineer at GTC Broadband. “GTC is now looking to the future with the deployment of Operations Cloud, Marketing Cloud, and CommandIQ, focusing on growing our value for the community and rapidly scaling as we join other Calix customers who have gained network efficiencies and sharply reduced truck rolls and associated expenses.”


“GTC Broadband is one of our best partners in Missouri,” said Shane Eleniak, executive vice president, products at Calix. “Over the past 12 years we have worked closely with them as they have transformed their network with the Intelligent Access EDGE, Network Innovation Platform, and E7-2 systems. They have laid a solid foundation for a future-proofed network that is scalable, secure, and automated. Process automation to reduce OPEX and an Always-On modular architecture will also allow them to adopt new technology without impacting subscriber services. We’re thrilled to help them simplify their operations, excite their subscribers, and grow their value for years to come.”


Download "Intelligent Access EDGE: An Overview” and learn how to deliver the ultimate subscriber experience. Then speak with a Calix broadband network expert and set up a consult to transform your network today.


About Calix

Calix, Inc. (NYSE: CALX)—Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission; to enable broadband service providers of all sizes to simplify, excite, and grow.


This press release contains forward-looking statements that are based upon management's current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix's results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at


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Calix, Inc. (NYSE: CALX)— Calix is a cloud and appliance-based platform and managed services company. Broadband service providers leverage the Calix broadband platform, cloud, and managed services to simplify operations, engagement, and service, innovate for their consumer, business, and municipal subscribers, and grow their business and the communities they serve.  
Our end-to-end platform and managed services democratize the use of data enabling our customers of any size to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities.

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