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Calix Blog

Perspectives that Catalyze Innovation

September 6, 2017 by Gabe Peterson

Turn the Threat of Lost Video Revenue into an Over-the-Top Opportunity

I’m not sure if you’ve heard, but this over-the-top (OTT) video thing is becoming very popular. In July Netflix announced they now have 104M subscribers worldwide.... READ MORE 

July 26, 2017 by Sarita Fernandes

Don’t mass market. Target for success!

Can you identify the best subscribers to target to increase your revenue? Don’t waste time and money with mass marketing. Watch this video to learn how to segment your subscriber base and dramatically improve your marketing ROI!... READ MORE 

July 25, 2017 by Tom Cohen

Video: Can’t live with it; can’t live without it

Even with the rise of over-the-top video, most consumers still watch cable and broadcast programming — and most consumers still buy at least the double play of broadband and video. ... READ MORE