President and Chief Operating Officer, Calix
During my opening keynote at ConneXions 2021 in Las Vegas, I pointed out that 11 years and one billion dollars of investment in our cloud and software platforms is now paying off. Our increasing rate of innovation allows us to enable even the smallest broadband service provider to outperform the largest direct-to-consumer competitor by delivering an end-to-end experience they simply can’t match. From the access edge to the subscriber edge in the home and the small business, our goal is to help you excite your subscribers and win.
Get a Holistic View of the Subscriber Experience, From the Access Edge to the Subscriber Premises
At ConneXions, I unveiled the world’s only end-to-end solution strategy for broadband service providers. This new solution strategy ensures marketing, customer support, and network operations can tie together the access network and subscriber edge to transform the way they deliver services and run their functions. This is something that no direct-to-consumer competitor can achieve; because they don’t care about the network. Meanwhile, Calix is making it happen. We give you the ability to:
Last, as the recent Forbes article, “Calix and The Art of Great Marketing,” points out, you can always count on our team to deliver world-class content to ensure that your marketing looks as good as Apple or Google.
Looking Forward to Advancing Your Success in 2022
Calix has an incredible 2022 ahead thanks to you, our customers. Your partnership allows us to make these investments and enable your success. From the team at Calix, thank you for the opportunity to be your partner. Wishing you an incredible end to the year!
Executive Vice President of Commercial Operations and Chief Marketing Officer, Calix
Calix ConneXions 2021 was an incredible success. More than 1,500 of you joined us in person for collaboration, innovation, and learning. And another 2,000 of you attended virtually. Thank you to all the teams who trusted us with their safety and filled this event with stories of success and best practices.
We heard many exciting examples of great innovation. Increasingly, even our smallest broadband service provider (BSP) customers are embracing Calix offerings, best practices, and services to excite subscribers, differentiate against the competition, and grow their value. Here are just a few examples.
We believe that your success is our success. That’s why you’ll never see the Calix logo featured prominently on any of our products. Unlike the consumer giants—who want to get their devices into your subscriber’s home to co-opt your relationship with them—we ensure you retain the value of the relationships with your subscribers, members, and communities. When you partner with Calix, you don’t need to be a giant to win big.
Chief Technology Officer, Calix
Why does it take so long to deploy a new Wi-Fi 6 system for your amazing fiber-fed broadband services? Let’s consider the steps involved. At minimum, you would need to:
On top of that, managing multiple systems is complex. For example, you might already have three different premises systems managed by three disparate cloud (or on-premise) based applications. Each one has different configurations, user interfaces, and levels of visibility into the in-home experience and different operational workflows. Each one requires your support reps to swivel from application to application to get insights during support calls. That means each of those systems would require a different process and offer a different level of information to the support rep during a troubleshooting call.
How Industry Standards Eliminate Integration Complexity
Sounds complex and confusing, right? Here’s the good news. When vendors and customers embrace industry standards, they can reduce or eliminate many of these time-consuming steps.
Some say industry standards stifle innovation, but the opposite is true. Industry standards foster innovation by creating a level playing field. Further, they encourage healthy market competition that drives companies to innovate. Standards provide a critical mechanism that encourages companies to bring their best solutions to market so all can benefit. In the case of Calix premises systems, our adherence to standards helps you seamlessly deploy and integrate new systems in mere weeks—not months—so you can deliver the ultimate subscriber experience while growing revenue and reducing operational expenses. That’s how everyone wins.
Learn more about the Calix commitment to industry standards.
Area Vice President Product Marketing, Revenue EDGE, Marketing Cloud and Revenue Solutions, Calix
At ConneXions we underscored our commitment to helping you grow your brand, grow your members, and grow your community. Marketing is now the number-one driver of your business growth. And Calix makes it easy for even the smallest team to execute seamless omnichannel campaigns. Here are the latest marketing developments that will help you grow value.
Learn how to build a world-class marketing team at scale. Schedule a marketing consult with a Calix expert today.
Senior Director, Product Marketing, Calix
How would end-to-end visibility into the subscriber experience help you lower support costs and excite your subscribers? Farmers Telecommunications Cooperative (FTC) embraced a more proactive approach to customer support and leveraged the end-to-end visibility provided by Calix Support Cloud. As the largest member-owned telecommunications cooperative in Alabama, serving more than 17,000 members, FTC decreased the number of inbound calls to their help desk, reduced average handle times, and minimized the unnecessary deployment of field technicians.
Revenue EDGE is Helping FTC Cut CPE-related Service Calls by 90 Percent
Using the comprehensive Calix Revenue EDGE solution, FTC is delivering the ultimate Wi-Fi experience to members. FTC standardized on the GigaSpire® BLAST family, rolling out the GigaSpire BLAST u6x (equipped with 10G PON technology), providing whole-home Wi-Fi with speeds up to 1 Gbps. In addition to positioning members to move to 10G speeds over time, the BLAST u6x enables FTC to consolidate equipment and bring fiber inside the premises.
Calix Support Cloud gives FTC end-to-end visibility into their members’ home networks, resulting in streamlined and accelerated troubleshooting. By leveraging Support Cloud and the GigaSpire BLAST family of systems, FTC has improved its support function across several key performance indicators (KPIs), including
New Support Cloud Quality of Experience Score Offers Holistic View of Subscriber Satisfaction
FTC relies on Support Cloud to help them become more proactive. The cooperative is looking forward to implementing the new subscriber quality of experience score, which will give them an at-a-glance view of individual subscriber satisfaction and contributors such as WAN health, client efficiency, and whole-home efficiency.
As Charles Austin, executive vice president of network engineering at FTC, explained: “With every Support Cloud release, Calix offers us new capabilities to excite our members, cut costs, and grow value for our communities. We expect the new quality of experience score to do all three. It provides a comprehensive view of individual member satisfaction—and the factors that may be affecting their experience. We can’t wait to start using this new Support Cloud feature.”
Discover how the subscriber quality of experience score can elevate your support operations by scheduling a demo with a Support Cloud specialist. You can also join interactive sessions with your peers and Calix experts by registering for one of our Circles of Success, including “Ask Me Anything: Calix Support Cloud.”
Area Vice President, Access and Field Marketing, Calix
Internet connectivity—it’s what makes the world go round. As the pandemic made clear, when subscriber connections don’t support Zoom calls, subscribers can’t work. When businesses can’t make transactions, businesses stop. New technologies like 10G XGS-PON add bandwidth to help solve some of the problem, but what happens when the fiber is cut by those pesky squirrels (which continue to be the number-one cause of fiber cuts)? When a squirrel chews through the fiber, you as the service provider have two concerns.
End-to-End Visibility in Operations Cloud Helps You Find Fiber Cuts—and Maintain Critical Services
Paul Bunyan Communications (Paul Bunyan), which serves the rural Minnesota communities of Bemidji and Grand Rapids, worked closely with Calix to ensure their network is Always On despite the large geographic area they cover. With the Always On capabilities of the Calix Intelligent Access EDGE and Network Innovation Platform, Paul Bunyan rapidly deployed its 10G XGS-PON network without downtime—and continues to maintain critical services when fiber lines are cut.
As an added bonus, Paul Bunyan is also exploring the new Calix Operations Cloud enhancements to accurately identify the precise location of fiber cuts. Many Calix customers are eager to leverage these new capabilities in Operations Cloud to eliminate the time it takes to locate fiber cuts and restore the network to full capacity. This will help BSPs reduce truck rolls and slash OPEX even further.
Deploying, Managing, and Future Proofing 10G XGS-PON Networks
Over 225 BSPs around the world have joined Paul Bunyan in building Calix-powered XGS-PON networks in diverse geographies to deliver high-speed symmetrical 10G services to both residences and businesses, with three benefits.
Learn why your peers are deploying 10G PON and XGS-PON. Watch the replay of our recent webinar, “Meet Future Bandwidth Demand: A Simple Path to 10G XGS-PON and 100G Deployments.”
Director, Solutions Marketing, Calix
Remember when one billion dollars was a lot of money? Last month’s 65 billion-dollar landmark broadband infrastructure bill dwarfs previous funding programs. This new comprehensive program aims at finally closing the digital divide with broadband service tiers that will stand the test of time while providing distressed communities access to these services through discounts and awareness programs.
Achieving Broadband for All
Most significantly, NTIA will oversee the 42.5 billion-dollar Broadband Equity, Access, and Deployment Program, which will fund buildouts needed to connect every American to reliable high-speed internet. Gated by FCC’s completion of its nationwide broadband map, funding is expected to start early 2023 through the states. Other deployment programs include one billion dollars for middle-mile expansion, two billion for Tribal governments, and two billion for extremely rural areas through the ReConnect program.
Making Broadband Accessible
The Affordable Connectivity Program, at 14.2 billion dollars, is designed to extend the Emergency Broadband Benefit program, launched earlier this year in response to the COVID-19 pandemic. It will be administered by the FCC and targets low-income households by offering a monthly 30-dollar discount. Moreover, the 2.75 billion-dollar Digital Equity Program is designed to help ensure that all Americans can effectively use broadband.
Three Ways You Can Get Started Now
Federal and State governments are driving a multibillion-dollar surge of new funding through ARPA and ReConnect. Whether you wait for the infrastructure bill or take advantage of these programs, here are a few things we have learned during our complimentary funding consultations, “Top Three Insights From Government Broadband Funding Consults.”
Calix is here to help you stay on track with government funding. Stay informed by regularly checking the Calix funding webpage and sign up for your complimentary funding consult today.
Here are the five most recent blog posts from Calix experts and industry guests. Follow us and check out other insightful articles here.
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