Transforming from speed provider to experience provider
Everyone in the broadband industry is at a pivotal crossroads. Many are on a path of commoditization—where we will see average revenue per user (ARPU) fall with commoditized offers built around speed and price.
Those making the choice to become broadband experience providers (BXPs) are taking a different road.

Your challenges
Connect and protect everyone, everywhere
Connect your subscribers with reliable Wi-Fi indoors and out as they roam around the house, at work, and across the town.
Protect your subscribers with advanced network security and anti-cyberbullying services to keep them safe everywhere they roam.
Listen to your subscribers and reverse declining ARPU based on speed to growing by $20, $40, $60 or more a month with experiences they deserve.
Featured perspectives
The impact of becoming a Broadband Experience Provider
Being a BXP means choosing to lead with purpose—not just speed and connectivity. It’s about stepping into a future where technology serves your community.
- Connect and protect everyone, everywhere
- Build a comprehensive business model by embracing SmartLife services
- Live your values by joining our growing SmartTown Alliance
The power of the Calix Broadband Platform
Tom Maguire
CEO, Brightspeed
ICS and SmartMDU
Matt Bueltel
CEO, ICS Advanced Technologies
Rally Networks and SmartHome
Marcus Bott
CEO, Rally Networks
Tombigbee and SmartTown
Scott Hendrix
CEO, Tombigbee Fiber
Highline
Lynn Hall—CMO, Highline
Christina Wilson—AVP Success, Calix
Jade Communications
Jordan Wehe—Director of Marketing, Jade Communications
Scott Neuman—CVP of Marketing, Calix
SCTelcom
Paige Hermes—Business Solutions Manager, SCTelcom
Pam Ferguson—CVP of Product & Field Marketing, Calix