Subscribers Stay for the Experience, Not Speed—Here’s How You Deliver

Residential broadband subscribers want more than just speed—they expect seamless, intuitive experiences. They value safe and secure connectivity, customizable content controls, self-service tools, and a mobile app that engages them with your service. When your service is centered around added value and your app is sleek, intuitive, and personalized, it not only supports your brand, but it also becomes a part of it—driving subscriber loyalty and enhancing lifetime value.  

From Utility to Engagement: How Your App Builds Brand Loyalty

Your subscriber mobile app is no longer just nice to have–it’s your communication channel, engagement hub, and support desk. Subscribers want to take advantage of content controls, cybersecurity protections, self-service tools, and more. Broadband service providers (BSPs) are transforming by using branded apps to deliver the personalized and intelligent experiences that subscribers want.


From the moment a subscriber engages with their service and opens the app, they’re immersed in your brand. Every tap reinforces your value. Every solution provides peace of mind. Every notification builds trust.

The Business Impact of a Modern App

When subscribers find real value in your solution and app, the business impact follows. They check daily to review blocked threats, device optimization, and services provided based on their requirements. This regular interaction results in increased user engagement.
 

It also reduces operational costs. With fewer support calls and truck rolls, your team can focus on growth instead of troubleshooting. Self-service features empower subscribers to solve problems on their own, saving time and resources.
 

And then there’s the revenue. In-app upsells and personalized service offerings boost ARPU without adding overhead. The app becomes a channel for growth, not just support.
 

This isn’t hypothetical. With Calix SmartHome™, you can offer cybersecurity protection with ProtectIQ®, content controls that keep your family safe with ExperienceIQ®, and a customizable and engaging mobile app CommandIQ®, BSPs are seeing measurable results:

• YK Communications achieved 90 percent app adoption, cut churn by 63 percent, and earned an NPS of 80.
  
  
• OC Fiber increased customer lifetime value by 30percent in just one week.
  
  
• CTC reduced truck rolls by half and reached 85 percent mobile app adoption.

These aren’t just impressive stats; they’re proof that SmartHome and CommandIQ lead to better business outcomes.
 

SmartHome solutions with CommandIQ 3.0, reimagine the subscriber experience for the AI era. It turns passive subscribers into engaged advocates. And it turns your brand into something subscribers are proud to recommend.