The Simple Way To Empower Subscribers With Smarter Homes: Introducing CommandIQ 3.0

Close-up view of a mobile screen, person checking CommandIQ applications on the mobile phone managing and controling the connected home experience

Have you ever thought of your mobile app as a powerful engine to improve subscriber experiences, while simplifying and growing your business?

I work with broadband providers daily in my role at Calix, and I have seen the incredible impact a branded mobile app can have for both your business and your subscribers.

A great example is YK Communications. They achieved a 90 percent adoption rate of their custom-branded Calix CommandIQ^®app among GigaSpire^® users. Better yet, app users rated YK nine NPS® points higher than non-app users (a major increase in customer loyalty!). The app also helped reduce the number of truck rolls and support calls. YK is demonstrating what it means to be a broadband experience provider (BXP), enabling subscribers with smarter home experiences.

And you can, too! That’s why I’m so excited about the third generation of CommandIQ, launching in August. It’s more than just an app update—it’s an experience engine for the AI era and is critical in your transformation to BXP.

CommandIQ 3.0: How To Help Subscribers Create the Smart Homes of Their Dreams

The fact is that subscribers today want experiences that suit who they are and how they live. Gamers want low latency and the ability to prioritize Wi-Fi speeds during tournaments or game nights. Parents want to limit screen time when their kids are supposed to be asleep. Senior citizens who feel vulnerable to cyberattacks want to know that you keep them safe and secure. Subscribers are also adopting more Internet of Things (IoT) devices than ever before—many of which are AI-powered—to enhance and enrich their lives. And they need a centralized command center to manage an effortless smart home experience.

That is why Calix is introducing CommandIQ 3.0.

With a sleek new UI, intelligent personalization, enhanced security, self-service capabilities, and access to billing and support, CommandIQ provides subscribers everything they need to create the smart homes of their dreams. This includes new intelligent personalization capabilities like MyPrioritiesIQ™ that enable subscribers to dynamically prioritize Wi-Fi traffic with a single tap—optimizing their experience based on real-time user needs—whether for work, entertainment, or gaming.

The third generation of the CommandIQ app delivers high-performance experiences that build loyalty and subscriber satisfaction, while empowering subscribers with a smarter home experience.

Three Ways an App Delivers Business Benefits For You

With the latest capabilities in CommandIQ, a single app offers infinite possibilities for benefiting your business. Here are three significant ones:

Boost engagement, drive revenue, and underscore the daily, differentiated value you (and no one else) deliver. Showcase the value you provide every day—like threats blocked, devices secured, and reliable connectivity delivered. Leverage new in-app engagement tools to seamlessly share announcements that drive offer adoption, unlock new revenue opportunities, and strengthen customer loyalty.
Simplify your operations and marketing. CommandIQ makes self-service easy—from installation to troubleshooting—resulting in fewer support calls, fewer truck rolls, and happier subscribers! Self-installation and self-upgrade of GigaSpire Wi-Fi systems are simple, offering a convenient option that fuels rapid expansion. The app also streamlines marketing efforts with push notifications through Calix Engagement Cloud and in-app engagement capabilities that drive adoption and loyalty.
Differentiate today and easily evolve to stay ahead of subscriber expectations. CommandIQ 3.0 is a robust hub delivering centralized access to SmartHome managed services, billing, support, and partner solutions. Plus, it was designed to enable seamless future SmartHome capabilities and third-party integrations for you and your subscribers.

Turn Every Tap Into a Growth Opportunity

It’s the AI era, and subscriber expectations have never been higher—that’s why evolving to a BXP is critical. CommandIQ 3.0 is not just an app; it's an experience engine designed to help you transform.

Learn how CommandIQ can enable you to help subscribers create smarter homes.

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

By Candice Mayberry Storsveen

Senior Director, Residential and Community Wi-Fi Solutions Marketing, Calix

Candice Mayberry Storsveen is a visionary leader dedicated to closing the digital divide and providing exceptional connectivity to communities of all sizes. With nearly two decades of experience in the telecommunications industry, she serves as the Senior Director of Solutions Marketing for Residential and Community Wi-Fi at Calix. Her extensive background in product marketing, strategic planning, data analytics, and business development has been instrumental in driving the adoption of cutting-edge broadband solutions. Candice's passion and expertise are key to her success in fostering connected environments that empower both individuals and communities.