November 2, 2021 by Todd Graden

Broadband Marketers, Are You Ready To Learn From the Industry's Best and Brightest?


If you execute world-class marketing, you’ll elevate your brand, excite your subscribers, and grow the value of your business. But we understand that great marketing is no easy feat—especially for smaller teams. To excel as a marketer, you need to:

  • Use data to understand your subscribers’ needs. You must analyze subscriber data to understand their needs and behaviors. What motivates them? What are the patterns in their behavior and usage of bandwidth and services?
  • Understand your competition. How can you differentiate?
  • Map the subscriber journey. The best BSPs create a series of touchpoints to engage with subscribers.
  • Segment your subscriber base. You’ll also need to craft messaging and content that will resonate with each specific audience.
  • Create compelling new offers and execute flawless launches. How can you continuously deliver the services that will excite your subscribers?
  • Run multi-channel campaigns, analyze the performance, and measure the results. And many BSPs need to do all this with small teams and limited budgets.

Feeling overwhelmed about how to achieve marketing excellence? Don’t worry—Broadband Marketing Academy is here to help. This new institution offers broadband service providers virtual training, education, and best practices to simplify marketing processes, automate marketing workflows, and quickly see a bigger return on marketing investments.

Broadband Marketing Hall of Fame: Learn From the Best in the Industry

When we created the academy, we drew on the proven marketing programs of BSP marketers from across the country. In fact, these marketing leaders are so good, they have been named as the first inductees to the Broadband Marketing Hall of Fame. These experts have embraced world-class marketing and are getting exciting results, increasing revenue and ARPU, creating upsell and cross-sell opportunities, eliminating churn, and gaining higher net promoter scores (NPS).

We’re honored these folks are joining the academy to share their knowledge. As members of the Broadband Marketing Hall of Fame, these folks will help you develop and master a wide range of marketing skills.

Tanna Hanna, ALLO Communications
Clayton Nash, CityFibre
Roger Lewis, GVTC
Gina Shuler, Home Telcom
Jordan Wehe, Jade Communications
Candy Riem, MEC
Chad Mix, Norvado
Wendy Crenner, SCTelcom
Eric Gewiss, Silver Star Communications
Tyler Rasmussen, Strata Networks
Bethany Chinadle, Triangle Communications

How Does Broadband Marketing Academy Work?

The learning experience starts with the basics and progressively moves you through five levels of expertise. Courses tackle such topics as email marketing, digital marketing, social media marketing, and mobile app marketing. We also provide best practices for customer service representatives (CSRs), product marketing, and content marketing. Here are some sample courses.

“Mobile App Marketing—Where to Begin?”

In this entry-level course, you’ll learn how a mobile app can contribute to your marketing and why you need a branded and personalized app. You’ll gain insights on how to communicate directly with subscribers and sell services through an app.

“Product Marketing—Product Packaging to Cater to Customer Segments”

Learn how to package services to meet the specific needs of different segments of your subscriber base. You’ll dig into the buyer psychology of broadband pricing, examining areas including tiered pricing and price anchors. You’ll define packing, bundling, upselling and cross-selling paths and learn how to scale and monetize managed Wi-Fi, Wi-Fi 6 and beyond, and Wi-Fi as a service.

“Social Media Marketing—Impressions, Clicks, Likes, Shares … Which KPIs Matter Most?

After this course, you’ll understand the difference between KPIs across various social media channels and even organic vs. paid media. You’ll be able to effectively use Facebook and Twitter analytics, as well as other tools, and generate aggregated dashboard reports from multiple social channels.

Making Marketing Easy and Accessible

The academy is complimentary for Calix Marketing Cloud customers. Now every member of your organization has access to the training and education they need to achieve marketing greatness. This investment will help you eliminate subscriber churn, attract new subscribers, and generate new revenue streams. We can’t wait to support you on your marketing journey.

Achieve marketing excellence! Sign up here for Broadband Marketing Academy today.