Last month I was proud to be part of an amazing ConneXions 2021. To all who joined, thank you. The energy and engagement were unbelievable. The event showed we are at a turning point for our industry. Now more than ever, marketing is the key driver of your business growth.
What made this shift possible? Calix has spent 11 years and invested more than $1 billion to develop our powerful end-to-end platforms. In particular, the Revenue EDGE—and the powerful capabilities inherent in Calix Marketing Cloud (Marketing Cloud)—makes it easy for even the smallest broadband marketing teams to operate on a world-class level and crush the trillion-dollar consumer giants.
Marketing Excellence is Easy When You Use Calix Out-of-the-Box Solutions
Our marketing portfolio enables you to function as though you employed an army of premiere data scientists, content creators, and marketing experts. At ConneXions, we made these exciting announcements about the continued evolution of our offerings for broadband marketers.
Incredible New Market Activation Content To Grow Your Brand
To attract, engage, and excite subscribers, you need compelling content. That’s why one of my favorite announcements to come out of ConneXions was the new and compelling market activation content in Revenue EDGE Enablement. In partnership with comedian and television star Gerry Dee (check out his show, Mr. D), we created a number of videos you can personalize with your brand. With the highest production and entertainment value, you can now easily and launch expensive-looking marketing campaigns—at no additional cost. Here’s an example.
These Customers Are Embracing World-Class Marketing and Seeing Excellent Results
I’m excited that many of our customers are already executing world-class marketing. Again, these success stories are not coming from businesses with big budgets and countless staff. Yet they’re getting phenomenal traction.
When you partner with Calix, we make it easy for you to execute world-class marketing so you can grow your brand and your value. I welcome discussions about how we can help you meet and exceed your marketing goals. Email me at email@example.com or connect with me on LinkedIn. I invite you to watch the replays of our Calix ConneXions main stage presentations and register to join our virtual ConneXions Learning Experience November 16-19.
Calix is constantly finding new ways to help broadband service providers (BSPs) supercharge their go-to-market strategies and execution. Every quarter, we’re adding integrations with Calix Marketing Cloud and delivering new value-added Revenue EDGE Suites. This powerful combination enables BSPs to easily and cost-effectively launch services that excite subscribers, yielding greater loyalty, and create world-class campaigns to drive new revenues and increase return on investment (ROI).
More funding for broadband means new players are entering more markets. Even if you’re not feeling the pressure yet, you still need to look out for the trillion-dollar consumer giants—they're always looking for ways to get their devices and applications into subscriber homes so they can turn you into a dumb pipe. That way, they can co-opt the subscriber relationship and keep all the value for themselves.
In today’s highly competitive and dynamic broadband services market, subscribers have many options. And, as a broadband service provider (BSP), you have invested millions in your network. To monetize that network, you must successfully market your brand and services. If you take the right approach to marketing, you can drive subscriber acquisition, create upsell and cross-sell opportunities, and achieve breakthrough growth.
Back in 1997, two entrepreneurs named Reed Hastings and Marc Randolph had a radical idea. They wondered if it was possible to rent movies by mail. The 800-pound gorilla in the video rental business was Blockbuster, with over 8,000 stores and 60,000 employees. The entrepreneurs knew video tapes were too heavy to mail, but an emerging technology called DVDs were slim and light.
If you execute world-class marketing, you’ll elevate your brand, excite your subscribers, and grow the value of your business. But we understand that great marketing is no easy feat—especially for smaller teams.
At last month’s ConneXions, I had the opportunity to talk with many broadband service provider (BSP) marketers. A central theme in our conversations was how Calix is making it easier than ever for them to be world-class marketers. It was great to hear this from our customers. Quarter after quarter, we continue to add new capabilities, forge new partnerships, and deliver new resources to help BSPs simplify their marketing, excite their subscribers, and grow their business. The new solutions, enhancements, and initiatives we announced in Las Vegas further underscore our commitment to marketing excellence and uniquely position our BSP customers to capitalize on the enormous market opportunity and growth potential ahead.