Don’t Stop at Residential: The Secret To Boosting Satisfaction and ARPU Is Small Business

Broadband service providers (BSPs) have mastered the art of delivering the residential experience subscribers crave—fueling satisfaction, loyalty, and impressive gains in NPS and average revenue per user (ARPU). But in today’s competitive landscape, sticking solely to residential is leaving revenue on the table. The secret to boosting ARPU lies in a segment that's often underserved: small businesses.

Why Small Business Is the Next Big Opportunity

Small businesses represent 99.9 percent of all U.S. businesses and are the commercial lifeblood of rural and small-town communities. Yet many operate without IT departments, rely on outdated networks, and face growing cybersecurity threats. These gaps present a golden opportunity for BSPs to step in—not just as internet providers, but as trusted advisors.

Enter Calix SmartBiz™: Purpose-Built for Small Business Success

SmartBiz is a fully integrated managed service designed specifically for small businesses. Unlike retrofitted residential solutions or stripped-down enterprise offerings, SmartBiz delivers what small businesses actually need:

• Segmented networks for staff, guests, and business systems
  
  
• Built-in cybersecurity and content filtering
  
  
• Automatic failover to avoid costly downtime
  
  
• Remote management via the CommandWorx™ mobile app
  
  
• Branded customer Wi-Fi portals to boost loyalty and engagement

It’s simple to deploy, easy to manage, and scalable—powered by the Calix Broadband Platform and Calix Cloud, trusted by nearly 1,000 BSPs.

Real Results, Real Revenue for BSPs: United Fiber and Jade Communications

Providers like United Fiber and Jade Communications are already extending beyond their residential offerings and proving the value of SmartBiz.

• United Fiber saw a 25 percent sales spike and a 10 percent ARPU lift by making SmartBiz the centerpiece of their small business strategy.
  
  
• Jade Communications expanded its brand and market share by offering SmartBiz as a fully branded, intuitive solution aligned with its operational goals. Since launching SmartBiz, Jade:
  
  
  • Increased revenue through business-class offerings and upsell opportunities
    
    
  • Reduced truck rolls and support costs with remote diagnostics
    
    
  • Strengthened brand equity across all segments
    
    
  • Delivered advanced cybersecurity, segmented networks, and self-service tools to small business subscribers

From Connectivity to Measurable Business Growth: SmartBiz Powers $20+ ARPU Gains

SmartBiz transforms the BSP value proposition from basic connectivity to trusted connectivity advisor – totally owning and delivering an exceptional subscriber experience, addressing the specific challenges small businesses face. With features like isolated staff networks, proactive security alerts, and cellular failover, SmartBiz helps small businesses stay online, secure, and efficient—even during outages.
 

For BSPs, it’s not just about selling a product. It’s about becoming a broadband experience provider (BXP) who can deliver deeper, more meaningful engagement by offering what subscribers want and need—increasing customer loyalty, driving up brand reputation, and boosting ARPU. SmartBiz helps BSPs:

• Differentiate in the small business market
  
  
• Improve customer retention and Net Promoter Score (NPS)
  
  
• Deepen relationships with local leaders
  
  
• Grow ARPU by $20 per month

The Bottom Line: A Revenue Opportunity You Can’t Afford To Miss

Build upon your success in your residential market and deliver the same exceptional value to small businesses who are hungry for purpose-built solutions. SmartBiz gives BSPs the tools to meet that demand, differentiate their offerings, and unlock new revenue streams. With advanced cybersecurity, branded customer portals, and seamless management, SmartBiz is the key to transforming your organization—and your small business community.