Don’t Propose on the First Date: Rethinking the Broadband Customer Journey

This video explores why selling broadband should feel more like building a relationship than closing a one-time transaction. It highlights the importance of meaningful touchpoints—asking the right questions, pacing the sales conversation, and extending focus beyond acquisition into activation, retention, and long-term loyalty. Using examples like Jade, it shows how a thoughtful, customer-centric journey creates stronger engagement and better outcomes for both customers and providers.