In this episode of Marketing Matters, Scott is joined by Chelsi Runyan, Senior Manager of Business Insights at Calix, to explore how broadband service providers can turn siloed data into actionable strategies. The discussion reveals what truly drives Net Promoter Score℠ (NPS®)—and why managed Wi-Fi, apps, proactive communication, and value-based experiences matter more than speed alone. The episode also covers why long-tenured subscribers need just as much attention, and how positive touchpoints sustain loyalty over time.