In this episode of Marketing Matters, Scott is joined by Chelsi Runyan, Senior Manager of Business Insights at Calix, to explore how broadband service providers can turn siloed data into actionable strategies that improve customer experience. The conversation dives into what truly drives Net Promoter Score (NPS), revealing why managed Wi‑Fi, apps, proactive communication, and value‑based experiences matter more than speed alone. Viewers will also learn why long‑tenured customers need just as much attention—and how positive touchpoints can sustain loyalty over time.