Resources to jump-start your marketing and educational efforts

Marketing and educational materials​

The resources on this page allow you to preview and download assets that you can customize for your own use. If you would like an overview of the page or information on how these materials can fit into your overall strategy for elevating the subscriber experience, please schedule a complimentary Marketing Consultation.

Marketing Concepts

The following concepts can be reproduced for your own use—for any format or size—with the source creative files available for download.

**Note that when a suggested concept uses stock photography or video, only a watermarked comp has been provided in the creative file. You will need to purchase the rights for any images or video clips used. We have provided links to where you can purchase the licensing rights for each image or clip, or feel free to use your own images, etc. 

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Concept: "Unlimited Experiences"

Sample header copy

Always stay connected with our Managed and Whole Home Wi-Fi.

Sample body copy

Connect with everything the Internet has to offer with our Managed and Whole Home Wi-Fi. With consistent, fast service in every area of your home, our service, you can give your family and friends unrivaled connectivity with just one system. 

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Concept: "Back to School #1"

Sample header copy

Experience the world’s most powerful Wi-Fi, completely managed for you.

Sample body copy

Help your student excel in school this year with our Managed and Whole Home Wi-Fi. With consistent, fast service in every area of their space, our service allows your student access to all the educational tools the Internet has to offer. Ask us how you can make back to school the best it can be.

back_to_school_2_thumb

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Concept: "Back to School #2"

Sample header copy

The world’s most powerful Wi-Fi for her, completely managed for you.

Sample body copy

Help your student excel in school this year with our Managed and Whole Home Wi-Fi. With consistent, fast service in every area of your home, our service allows your children access to all the educational tools the Internet has to offer. Ask us how you can make back to school the best it can be.

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Concept: "Thanksgiving #1"

Sample header copy

Experience the world’s most powerful Wi-Fi, completely managed for you.

Sample body copy

Make Thanksgiving even more festive with our Managed and Whole Home Wi-Fi. With consistent, fast service in every area of your home, our service allows family and friends to access all the Internet has to offer. Ask us how you can make this holiday season the best it can be with our new system.

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Concept: "Thanksgiving #2"

Sample header copy

Experience the world’s most powerful Wi-Fi, completely managed for you.

Sample body copy

Make Thanksgiving even more festive with our Managed and Whole Home Wi-Fi. With consistent, fast service in every area of your home, our service allows family and friends to access all the Internet has to offer. Ask us how you can make this holiday season the best it can be with our new system.

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Concept: "Holidays #1"

Sample header copy

Always stay connected with our Managed and Whole Home Wi-Fi

Sample body copy

Make this winter even more enjoyable with our Managed and Whole Home Wi-Fi. With consistent, fast service in every area of your home, our service allows family and friends to access all the Internet has to offer. Ask us how you can make this season the best it can be with our new system.

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Concept: "Holidays #2"

Sample header copy

Experience the world’s most powerful Wi-Fi, completely managed for you.

Sample body copy

Make this season even more festive with our Managed and Whole Home Wi-Fi. With the fastest service in every area of your home, our service allows family and friends to access all the Internet has to offer. Ask us how you can make this holiday season the best it can be with our new system.

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Concept: "Holidays #3"

Sample header copy

Experience the world’s most powerful Wi-Fi, completely managed for you.

Sample body copy

Make this season even more festive with our Managed and Whole Home Wi-Fi. With the fastest service in every area of your home, our service allows family and friends to access all the Internet has to offer. Ask us how you can make this holiday season the best it can be with our new system.

Concept: Family Harmony #1

Content blocks

[Your Brand] Smart Home and Business brings your smart devices and family together. Enjoy the best coverage with the only system that has the world’s most powerful Wi-Fi, is voice enabled and smart home ready. Not to mention, it’s all totally managed and secure. And it’s only available from [Your Brand].

Headlines

At least now when your teenager says he hates you, it won’t be because he can’t play Fortnite.

No more loss of bandwidth. No more loss of family connection.Image

In order to use this image, you can license it for your company's use at Shutterstock and other image sites:

Concept: Family Harmony #2

Content blocks

[Your Brand] Smart Home and Business brings your smart devices and family together. Enjoy the best coverage with the only system that has the world’s most powerful Wi-Fi, is voice enabled and smart home ready. Not to mention, it’s all totally managed and secure. And it’s only available from [Your Brand].

Headlines

At least now when your teenager rolls her eyes at you, it won’t be because she couldn’t post a selfie.

No more loss of bandwidth. No more loss of family connection.

Image

In order to use this image, you can license it for your company's use at Shutterstock and other image sites:

Concept: Connected Family

Content blocks

Offering an unrivaled Wi-Fi experience, [Your Brand]  gives everyone exceptional and secure connectivity anywhere in your home – and beyond. Make your connected home a smart home with Alexa enabled voice capability that listens to your every command and gives you the ability to manage and configure all of your smart home devices. And it’s only available from [Your Brand].

Headlines

The system is wireless. The family is CONNECTED.

Bring the family together with [YOUR BRAND] Smart Home and Business.

Image

In order to use this image, you can license it for your company's use at Shutterstock and other image sites:

Concept: One System

Content blocks

With [Your Brand] Smart Home and Business, you can make your connected home a smart home. Connect all of your smart home devices with the one system that has the world’s most powerful Wi-Fi, is voice enabled and is smart home ready. And it’s all managed and secured by [Your Brand].

Headlines

One System to Rule Them All

Image

In order to use this image, you can license it for your company's use at Shutterstock and other image sites:

Connected Backyard

Greater Outdoors

Mother/Daughter

Home Office

Connected Family

Home Theater

Connected
Golden Age

Connected
Golden Age 2

Connected
Garden

Connected
Generations

Sensational

Connected Patio

Connected
3 Generations

Educational videos

If you'd like to use any of these videos on your site or other location, please contact us for information on required licensing of stock video, images, etc. and for a download of the final video.

"Digital Dilemmas:"
Social sharing videos

If you'd like to use any of these videos on your site or other location, please contact us for information on required licensing of stock video, images, etc. and for a download of the final video.

Customer product guides

These ‘Customer Product Guides’ can be used for pre-sales activities (to assure subscribers that the in-home devices that you provide are as good, or better, than any consumer-grade router or Wi-Fi extender on the market) or as a post-sales piece (to be given to subscribers as field technicians are installing their GigaCenter; again, to assure them that these are great devices). Please feel free to post these directly to your web site, insert your logo and re-publish, print for distribution in your retail stores, or repurpose in any way that you like.

 

Quick start guides

Customize and print these Quick Start Guides to include with GigaSpires for self-install or make them available on your website. 

GigaSpire Quick Start Guide

GigaMesh Quick Start Guide

CommandIQ App Quick Start Guide

Box Sleeves

Make a statement with your Ultimate Wi-Fi experience by printing customized box sleeves for GigaSpire and GigaMesh devices. Choose from light or dark designs. You can use the ready-to-print Blast brand template or add your style to the “Your Brand” template. Need a printer? Download and submit your box sleeve order form to a print vendor we set-up for these box sleeves.

Please download the below print instructions before use.

Additionally, the files contain Google Open Source Font (Source Sans Pro) which can be downloaded here.

Calix GigaSpire BLAST​ u6

Black Sleeve BLAST Brand

 

White Sleeve BLAST Brand

 

Black Sleeve Your Brand

 

White Sleeve Your Brand

Calix GigaSpire BLAST u12

Black Sleeve BLAST Brand

 

White Sleeve BLAST Brand

 

Black Sleeve Your Brand

 

White Sleeve Your Brand

Calix GigaMesh

Black Sleeve BLAST Brand

 

White Sleeve BLAST Brand

 

Black Sleeve Your Brand

 

White Sleeve Your Brand

The “Service Provider Samples” tab includes videos and marketing materials that some of our service provider partners have created. They are posted here to inspire some ideas for your own campaigns; they are not intended for reuse.

 

Triangle Communications

Video – Submission to the ‘2018 Innovations in Marketing Award’, presented at Calix ConneXions on October 29, 2018 (winner)

 

Silo Wireless

Video – Submission to the ‘2018 Innovations in Marketing Award’, presented at Calix ConneXions on October 29, 2018 (honorable mention)​

 

Nex-Tech

Video – Submission to the ‘2018 Innovations in Marketing Award’, presented at Calix ConneXions on October 29, 2018 (honorable mention)​

 

Citizens Fiber

Video – Submission to the ‘2018 Innovations in Marketing Award’, presented at Calix ConneXions on October 29, 2018 (honorable mention) 

 

Duo County

Video – Submission to the ‘2018 Innovations in Marketing Award’, presented at Calix ConneXions on October 29, 2018 (honorable mention)

 

Chariton Valley

Video – Submission to the ‘2018 Innovations in Marketing Award’, presented at Calix ConneXions on October 29, 2018 (honorable mention)

Partners

Calix Certified Go-To-Market (GTM) Partners are companies invested in the telecommunications industry with deep knowledge about marketing strategies and campaigns that deliver results. They also understand how to use Calix Marketing Cloud to help you segment your markets and messaging to achieve higher ROI. We encourage you to contact them directly to hear about all the great assistance they can provide. 

Cornerstone Group

Cornerstone Group, based in Fort Collins Colorado, partners with hundreds of broadband operators across the US and Canada, assisting them with their marketing endeavors. Cornerstone Group provides turnkey, targeted, cost-effective marketing programs to help operators both retain current customers and gain new customers.

Contact Us at shanep@cornerstonenow.com or 970-232-4158

Pivot Group

Where do you want to go? ​Pivot Group is a marketing consulting firm that that comes alongside our clients to help them engage their prospects and customers by helping them:​

  • comprehend their markets through our research division, ​
  • connect with their audience through our marketing and creative services agency, ​
  • convert touch points into a great customer experience through our training division. ​

We are a group of dreamers and hard workers who love telling our clients’ stories. We also love ice cream, because ice cream.

Contact Us at getinfo@askpivot.com or 503-608-7810​

WordSouth

There’s a story hidden inside the data on your network. How are your subscribers using their broadband connection? Are they having a good experience? Who’s likely to churn? WordSouth can help you discover that story and customize the way you engage with your customers based on their circumstances. From developing targeted offerings to understanding how to make broader marketing decisions, WordSouth is an extension of your staff who supports you in:​

  • Establishing goals​
  • Developing strategy​
  • Executing plans​

WordSouth is a full-service content marketing company that helps broadband providers Tell Your Story, Market Your Services, and Train Your People.

Contact us at hello@wordsouth.com or 888-655-7240