This course provides practical guidance on creating a plan for an effective brand and new product launch that revolves around the subscriber experience.
Estimated Time of Completion: 14 Minutes
Who should attend
Marketers
Prerequisite Training and Skills
None
Objectives
After completing this course, you will be able to:
Use data-driven insights to fully envision your brand positioning and new product launch marketing strategy
Identify the impactful messaging, communication channels and subscriber touchpoints
Build a maser roll-out and follow-up plan
Use Calix Marketing Cloud’s data and insights to empower you to drive brand differentiation, product launches, and specific marketing campaigns based on subscriber experiences
