Product Marketing: Developing a Perfect Product Launch

Broadband Solutions Academy


This course provides practical guidance on creating a plan for an effective brand and new product launch that revolves around the subscriber experience.

Estimated Time of Completion:  14 Minutes

Who should attend

  • Marketers

Prerequisite Training and Skills

  • None


After completing this course, you will be able to:

  • Use data-driven insights to fully envision your brand positioning and new product launch marketing strategy
  • Identify the impactful messaging, communication channels and subscriber touchpoints
  • Build a maser roll-out and follow-up plan
  • Use Calix Marketing Cloud’s data and insights to empower you to drive brand differentiation, product launches, and specific marketing campaigns based on subscriber experiences