Jade Expands Their Brand by Bringing SmartBiz to Local Businesses

After building a reputation for exceptional residential broadband experiences, Jade saw an opportunity to extend that momentum to another critical segment: small businesses. Jade saw that as entrepreneurs, retailers, and small businesses faced evolving connectivity and security needs, there was growing demand for simple, intuitive business-class solutions—like those enjoyed by residential users—to boost ARPU and customer loyalty.
 

Rather than trying to retrofit a consumer product, Jade turned to a purpose-built solution designed specifically for small businesses. With SmartBiz®, Jade was able to introduce a fully branded solution that aligned with their service model, operational goals, and long-term growth strategy.

A Purpose-Built Solution for Small Business Success

SmartBiz allowed Jade to deliver a tailored experience for small businesses without increasing complexity for their teams. The solution is built on the Calix Broadband Platform, making it easy to integrate into existing workflows and Wi-Fi systems while providing business subscribers with self-service capabilities through the CommandWorx® app.


With SmartBiz, Jade now offers:

• Advanced business protection with isolated networking for business equipment, staff, and guests
  
  
• Always-on cybersecurity with real-time protection for all connected devices
  
  
• Easy monitoring and self-service from anywhere through CommandWorx
  
  
• A reliable and valuable small business solution delivered under the Jade brand

By adopting SmartBiz, Jade met the changing needs of their small business subscribers to retain customers, grow ARPU, and capture new market share while maintaining the simplicity and scalability that define their residential offerings.

Stronger Subscriber Experiences and Smarter Growth

Since launching SmartBiz, Jade has expanded its footprint in the local business community while continuing to differentiate on experience. The purpose-built solution allows small business subscribers to manage their networks with ease with simple self-service and remote support, minimize business disruptions with network resiliency, and gain peace of mind from enhanced cybersecurity protections.


For Jade, the business impact was clear:

• Increased revenue from business-class offerings and upsell opportunities
  
  
• Higher satisfaction from subscribers who value having a trusted technology partner and complete network solution
  
  
• Fewer truck rolls and reduced operational costs due to remote support tools
  
  
• Stronger brand equity across all segments in their service area

By introducing SmartBiz, Jade didn’t just add a product—they created a new experience that strengthens their brand, supports their operational goals, and drives long-term growth.