How United Fiber Grew Revenue by 25 Percent—Without Operational Pain

When United Fiber saw a gap in their market—underserved small business subscribers—they moved fast. Launching SmartBiz^TM, they not only filled that gap, but also achieved a 25 percent surge in monthly sales. And they did it without overhauling their operations.
 

You might think launching a new service would require a major overhaul. But with the right platform in place, United Fiber scaled easily without disrupting its team or its subscribers.
 

Thanks to the Calix Broadband Platform, broadband service providers (BSPs) can seamlessly support new services—no matter where they are deployed. With a consistent, scalable model, teams can simplify deployment, streamline support, and stay laser-focused on their mission: serving their subscribers.

Better Experiences Start With Better Visibility

Successfully deploying managed services requires understanding how network performance impacts the subscriber experience. Being able to take rapid, targeted action when things fall short requires information, visibility, and tools, but that is not always easy to achieve without the necessary data and insights.
 

Intelligence and insights from the data are your early warning system—helping ops teams prioritize workflows, fix issues quickly, and know at a glance whether a problem is isolated or systemic. And it’s the red flags, not overall outages, that reveal where subscribers are genuinely struggling. The goal is simple: turn red into green.

Data Insights That Drive Smarter Decisions

Calix Operations Cloud heat maps highlight which subscribers or ONTs are affected, what’s causing the issue (e.g., low light levels or congestion), and what to do next. The result? Your team can act faster—and sometimes solve issues before subscribers notice.

These maps pinpoint impacted optical network terminals (ONTs) or subscribers, diagnose the root causes (such as poor light levels or capacity issues), and recommend resolutions—whether a software update or a truck roll. This visual intelligence helps teams take smart, swift action—sometimes before the subscriber is even aware of an issue. Whether it’s operations, support, or marketing, everyone can quickly understand what’s happening—and what to do next.

A Platform That Scales With Your Ambition

These operational innovations make managed services such as SmartBiz easy to launch and scale. United Fiber didn’t need new systems or training. They used the same platform, processes, and tools already in place, extending them to a new market segment without adding complexity. That meant they could move fast, serve a new group of subscribers, and grow revenue without unduly burdening existing operations.
 

That’s the power of the Calix Broadband Platform. You don’t need to reinvent your operations to expand into new markets or deliver new services. When you deploy an exciting new managed service on our data-driven platform, you don’t just improve your network—you transform your business.
 

Want to grow without the growing pains? See how the Calix Broadband Platform can help you scale smarter—on your terms. Please email me at shane.eleniak@calix.com or connect with me on LinkedIn.