Amazon’s eero Just Moved Into Your Backyard. It’s Time To Take It Back.

First, eero claimed the living room.

Now, they’re targeting the patio, the playset, and your customer’s backyard—with an outdoor mesh unit that shows Amazon’s ambition isn’t just to help connect homes… it’s to own the entire home network.
 

If you’re still selling third-party systems—or worse, letting Amazon define your subscribers’ experience—you’re ceding the front line of your business.
 

That’s why outdoor Wi-Fi isn’t just a nice-to-have—it’s a competitive imperative.
 

With your branded outdoor solution, you do more than match eero. You out-position it:

• With local expertise: site-optimized installs tailored to actual properties
  
  
• With proactive support: anticipating subscriber setup questions and preferences
  
  
• With a unified experience: one network, one app, one provider
  
  
• And with smart home integration that works across the yard, barn, gate, or garage

Amazon/eero does not care who plugs in the Ethernet jack and answers support calls. They only care about Amazon-delivered experiences and how much subscribers will love them—which is already reflected in their Net Promoter Score℠ (NPS®). If Amazon Prime offered a broadband service, 44% of rural subscribers would consider it. This is a Trojan horse on your network.
 

You need a partner who can help you win this fight. Calix has spent 26 years helping BSPs evolve into broadband experience providers. Our 3rd generation platform will exist for one reason: to help you crush eero—and anyone else trying to own your subscriber relationships.
 

If you haven’t yet launched our industry-leading outdoor GigaSpire® systems—do it now. You’ll grow ARPU by $10–$30 and boost NPS. My Wi-Fi works flawlessly in my garage and by the pool. Your subscribers deserve that, too.
 

Let’s make sure you are the face of broadband in your community and that you own experiences like outdoor Wi-Fi—not Amazon. Click here to deepen your engagement with Calix today.
 

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.