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Sep 22, 2023
2 min

How Can Webhooks Boost Your Operational Efficiency?

A webhook is a method of automating real-time data sharing and communication between different software systems—and they’re widely used online. Shopify, for example, uses webhooks to notify e-commerce store owners about events like new orders, customer registrations, and inventory updates. Similarly, Facebook uses webhooks to notify third-party developers when users interact with them.

Webhooks are critical in today’s connected world, where systems rarely work in isolation. Making a purchase online, for example, requires interaction between the merchant, the payment system, and the customer’s bank. Using a webhook to automate the flow of information, the task is completed instantly by allowing systems to speak directly to each other without the need for time-consuming human intervention.

Webhooks Enable Automated Information Sharing

Thanks to the latest enhancements to Calix Operations Cloud (Operations Cloud), broadband service providers (BSPs) can implement webhooks to drive efficiency. By integrating webhooks across their systems, BSPs can automate a range of processes, including:

  • Network outage notifications: In the event of a service outage or maintenance window, webhooks can instantly notify a subscriber management system, providing real-time updates on the situation.
  • Network health monitoring: Webhooks can alert internal teams when network performance issues are detected or anticipated, enabling proactive troubleshooting.
  • Capacity planning: Webhooks can integrate with analytics and machine learning tools to analyze usage trends, notifying network planners that capacity upgrades may be necessary.
  • Customer support: Helpdesk customer service representatives (CSRs) can receive real-time network outage and subscriber impact information via webhooks, ensuring timely responses and issue resolution.
  • Marketing communications: Service providers can use webhooks to proactively engage with customers, sending emails or SMS about new service offerings, promotions, or upgrades.

We’re already enabling service providers, such as the City of Longmont’s NextLight, to deploy these processes using webhooks to integrate Operations Cloud with their back-office systems. As a result, BSPs can dramatically improve how they communicate with subscribers in critical situations, automate manual tasks, and drive seamless collaboration between different systems and teams.

To learn more, download our eBook "How Embracing Automation Can Boost Productivity, Lower Costs, and Transform Your Operations.

Senior Product Marketing Manager, Operations Cloud, Calix

Alan Marks is a senior product marketing manager at Calix, focused on helping broadband service providers transform operations using SaaS and cloud technologies. He has over 25 years of experience in the broadband industry. Prior to Calix, Alan held product marketing and product management leadership roles at Nokia, Alcatel-Lucent, and AT&T. Alan is graduate of Worcester Polytechnic Institute.

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