June 17, 2019 by Bridget Watkins

Do Digital Dilemmas Have You Down?


Back on March 27 I wrote a short blog that introduced ‘Digital Dilemmas’, a series of five short (30 second) videos designed for use in your social media campaigns. I’m happy to announce that we recently added four new videos in this series.

Here’s a cure for what ails you!

The Digital Dilemma videos are designed to be fun, lighthearted, and educational. Like the last batch, these new videos are designed to inform and entertain your subscribers, while educating them about common Wi-Fi issues at the same time. Here is a quick summary of what you’ll find when you visit the Marketing and Education Materials page, then click the ‘Videos’ tab.

  1. Wizard of Wi-Fi highlights the need for subscribers with a lot of connected devices in their home to get a new router. (See video above.)
  2. Coffee Connection explains that a neighbor’s new router has the potential to impact the signal strength of your subscribers’ Wi-Fi connections.
  3. This Old House describes the potential impact that hardwood floors can have on Wi-Fi signal strength when your router is located on one floor and you are trying to connect on another.
  4. Platform 9 & No Signal discusses the potential impact that brick and concrete walls have on Wi-Fi signal strength.

The objective is simple; if watching a 30-second video can provide your subscribers with enough information to avoid calling your Help Desk—or entice them to call you for a service upgrade—then the videos are successful.

How often should you use it?

One of the most effective ways to build a loyal social media following, is to post content on a regular basis; whether that’s daily, weekly, or monthly. By using social media channels – such as Facebook, Twitter, LinkedIn, and Instagram – you can educate and entertain your subscribers at the same time. Incorporating a periodic Digital Dilemma into your social campaign allows you to expand your engagement with subscribers without having to produce any of your own video.

Our recommendation is to write a brief Digital Dilemma intro with a specific call to action that you can post with each video and be sure to watch your analytics so you can gauge the effectiveness.

Different kind of dilemma?

As always, if you want to discuss a campaign idea, marketing/sales strategies, best practices, or have content suggestions for the Marketing and Education materials page, contact me anytime via email.

Did you know? (Source: WordStream)
Marketers who use video grow revenue 49% faster than non-video users.
82% of Twitter users watch video content on Twitter.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
85% of Facebook video are watched without sound.