Calix Blog

Perspectives that Catalyze Innovation

Calix Blog

Perspectives that Catalyze Innovation

May 18, 2022 by Naylor Gray

The Power of the Marketer: 4 Key Takeaways From the Calix Marketer Summit

What happens when you fill a room full of marketers? Well, for starters, lots of ideas and enthusiasm.... READ MORE 

January 26, 2022 by Jordan Wehe

Think You’ll Never Double Your ARPU in Two Months? We Did It With Arlo Secure

At Jade, we’re always seeking new ways to deliver greater value to our subscribers while ensuring we stand out in our extremely competitive southern Colorado broadband market. But success is not about speeds and fees. Like the world’s best retail brands, we’re focused on providing a holistic brand experience that enriches and improves our subscribers’ everyday lives. Our recent introduction of Jade Security, our Wi-Fi-enabled home security service, is an excellent example. ... READ MORE 

January 25, 2022 by Naylor Gray

Want To Expand and Monetize Your Fiber Broadband Network in 2022? Here’s What You Need 

What do BSP leaders care about most? Calix recently conducted a survey, “The State of the Service Provider,” in partnership with Heavy Reading to find out. The results show BSP leaders care about three core business goals...... READ MORE 

January 24, 2022 by Todd Graden

These Three BSPs Are Leveraging Mobile Apps to Successfully Grow Their Business

Having a subscriber-facing mobile app—like CommandIQ®—is no longer just a “nice to have” for broadband service providers (BSPs). The mobile experience you deliver every day is central to your overall value proposition. Done well, a branded app reinforces your position as your subscribers’ trusted communications provider, helping you increase satisfaction and build loyalty. It gives you an exclusive channel to your subscribers, through which you can communicate new offers, upsell value-added services, provide helpful tips, and notify them of potential service issues. And, of course, your brand—and yours alone—is always front and center.  ... READ MORE 

January 21, 2022 by Terry O'Reilly

Drink This Blog

In 1908, breakfasts were evolving. The electric toaster was introduced that year, and families were now enjoying eggs, toast and bacon. That was a big change from porridge, which had been the go-to breakfast for decades. ... READ MORE 

November 2, 2021 by Todd Graden

Broadband Marketers, Are You Ready To Learn From the Industry's Best and Brightest?

If you execute world-class marketing, you’ll elevate your brand, excite your subscribers, and grow the value of your business. But we understand that great marketing is no easy feat—especially for smaller teams. To excel as a marketer, you need to: ... READ MORE 

October 6, 2021 by Todd Graden

Achieve Marketing Greatness! Learn How at the New Broadband Marketing Academy

Calix makes marketing excellence easy for broadband service providers! Our Broadband Marketing Academy can give you the expert insights, knowledge, and training that will help your team become marketing masters.... READ MORE 

September 24, 2021 by Terry O'Reilly

The Bigger They Are, the Harder They Fall: The Power of Marketing Cloud

Back in 1997, two entrepreneurs named Reed Hastings and Marc Randolph had a radical idea. They wondered if it was possible to rent movies by mail. The 800-pound gorilla in the video rental business was Blockbuster, with over 8,000 stores and 60,000 employees. The entrepreneurs knew video tapes were too heavy to mail, but an emerging technology called DVDs were slim and light. ... READ MORE 

July 14, 2021 by Matt Collins

Over One Million Ordered: Why Broadband Marketers Love GigaSpire BLAST Wi-Fi 6

With one million bookings for GigaSpire® BLAST Wi-Fi 6 systems, the trend is clear—subscribers love having a single, carrier-class Wi-Fi system in their home that offers comprehensive coverage, and service providers love putting a virtual storefront in the subscriber’s home that enables the seamless delivery of the new services. Learn how the GigaSpire BLAST family makes marketing simpler and more impactful for so many broadband businesses. ... READ MORE 

July 13, 2021 by Quanda Hunter

How Did SCTelcom Grow Value by Winning 75 Percent Adoption Rates for Its Mobile App?

Some broadband service providers (BSPs) are now reporting mobile app adoption rates of 65, 70, and even well over 80 percent. These providers are beginning to see just how pivotal a mobile app is in transforming their business—driving new revenue streams, reducing support calls, and elevating the subscriber Wi-Fi experience.... READ MORE