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Calix Blog

Perspectives that Catalyze Innovation

February 11, 2019 by Bridget Watkins

Does Your 2019 Wi-Fi Marketing Need a Kick-Start?

Bridget Watkins introduces the Kick-Start Initiative, which is in place to help Calix service provider customers accelerate their Wi-Fi related marketing campaigns. ... READ MORE 

January 17, 2019 by Matt Davis

Cloud’s Impact on Broadband Competition – Change is Coming…

Industry Analyst Matt Davis previews his upcoming Calix webinar where he will share a detailed analysis of U.S. consumer responses to the questions of customer experience, satisfaction, and increasing dependency on high-quality internet services. ... READ MORE 

December 19, 2018 by Greg Owens

How is Internet Speed Measured?

Greg Owens shares a two-minute video that explains how Internet speeds are measured, including the difference between upload and download speeds. Service providers are welcome to customize this video for their own marketing efforts.... READ MORE 

November 29, 2018 by Kezia Gollapudi

Who are the Jetsons in your Subscriber Base?

Kezia Gollapudi shares how the new Smart Home lens in Calix Marketing Cloud allows service providers to easily identify their subscribers who will be most interested in smart home services.... READ MORE 

October 10, 2018 by Kezia Gollapudi

Contributing to 23 Percent Revenue Growth: The Midwest Energy & Communications Story

Kezia Gollapudi summarizes Midwest Energy & Communications’ journey to reshape their marketing operations through a data-driven approach, which has lead to great success.... READ MORE 

September 17, 2018 by Kezia Gollapudi

Where Would You Spend Your Extra Marketing Budget if You Could Win New Subscribers with Less Investment?

Kezia Gollapudi emphasizes the need for a new approach to subscriber acquisition strategy and introduces Calix Marketing Cloud’s new Acquisition Insights. ... READ MORE 

August 16, 2018 by Allison Brausen

Calix Rockstars: Demand Generation Interns Claim the Spotlight Part 2

Allison Brausen wraps up the Summer Intern Program series, showcasing the final two interns in the program.... READ MORE 

August 15, 2018 by Allison Brausen

Calix Rockstars: Demand Generation Interns Claim the Spotlight

Allison Brausen highlights the Calix Summer Interns from the marketing team, featuring two summer rock stars in the first post in this series.... READ MORE 

August 14, 2018 by Kezia Gollapudi

Five Steps Broadband Marketers Should Follow to Predict and Prevent Subscriber Churn

Kezia Gollapudi provides tips for service provider marketers to proactively address subscriber retention.... READ MORE 

August 8, 2018 by Melani Luedtke-Taylor

Four Reasons Why Marketers Should Attend ConneXions

Melani Luedtke-Taylor previews many highlights of the upcoming Calix ConneXions 2018 for marketing attendees.... READ MORE