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Calix Blog

Perspectives that Catalyze Innovation

Calix Blog

Perspectives that Catalyze Innovation

March 27, 2020 by Bridget Watkins

A Shared Commitment to Community

Bridget Watkins highlights the efforts of many service providers who have rallied to address the hourly changes that are occurring in their communities as they try to flatten the curve and protect the health of their employees and residents. ... READ MORE 

March 11, 2020 by Bridget Watkins

Can You Help Me Work from Home?

As subscribers increasingly look for services that will allow them to effectively work from home, Bridget Watkins highlights how service providers can best meet these growing needs.... READ MORE 

December 12, 2019 by Kezia Gollapudi

Stay Smart and Lean in 2020: Drive Big Marketing Results with Easy to Implement Programs

Kezia Gollapudi highlights marketing best practices for 2020 based on the ROI Calix Marketing Cloud customers, Sogetel and NCC, have realized in 2019.... READ MORE 

December 3, 2019 by Bridget Watkins

Don’t be a Griefer, Give your Gamers Some Love

Bridget Watkins shares why it’s the perfect time for service providers to evaluate what they have to offer their subscribers who are avid gamers. ... READ MORE 

November 14, 2019 by Bridget Watkins

How to Market to Goldfish and Other Learnings from our First Marketers Summit

Bridget Watkins recaps the first-ever Marketers’ Summit at Calix ConneXions and shares a few of her favorite takeaways. ... READ MORE 

October 2, 2019 by Greg Owens

The Broadband Multimedia Marketing Association (BMMA): Elevating Opportunities in the ‘Mile High City’

Greg Owens shares details from the recent Fall Workshop hosted by the Broadband Multimedia Marketing Association (BMMA) – an industry group focused on the marketing of broadband and smart home services.... READ MORE 

August 12, 2019 by Bridget Watkins

Are you Marketing Where your Subscribers are?

Bridget Watkins highlights poll results from a recent webinar and questions whether these align with the social platforms that subscribers are using most often. ... READ MORE 

July 26, 2019 by Kezia Gollapudi

Top Three Social Media Marketing Considerations for Service Providers

Kezia Gollapudi highlights top tips for service provider marketers who are utilizing social media platforms to reach subscribers.... READ MORE 

June 20, 2019 by Kezia Gollapudi

Are your Subscribers on the Right Service Tier?

Kezia Gollapudi highlights how Calix Marketing Cloud provides the analytics you need to ensure your subscribers are on the right service tier to meet their usage patterns.... READ MORE 

June 17, 2019 by Bridget Watkins

Do Digital Dilemmas Have You Down?

Bridget Watkins shares a new batch of Digital Dilemmas videos, designed to help service providers spread the word about easy-to-avoid Wi-Fi issues.... READ MORE