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Calix Blog

Perspectives that Catalyze Innovation

June 20, 2019 by Kezia Gollapudi

Are your Subscribers on the Right Service Tier?

Kezia Gollapudi highlights how Calix Marketing Cloud provides the analytics you need to ensure your subscribers are on the right service tier to meet their usage patterns.... READ MORE 

June 17, 2019 by Bridget Watkins

Do Digital Dilemmas Have You Down?

Bridget Watkins shares a new batch of Digital Dilemmas videos, designed to help service providers spread the word about easy-to-avoid Wi-Fi issues.... READ MORE 

April 17, 2019 by Matt Collins

Being in Lock-Step: Cheryl Rodness Joins Calix to Lead the Sales and Channel Enablement Program

Calix CMO Matt Collins welcomes Cheryl Rodness to his team to lead the sales and channel enablement programs.... READ MORE 

April 12, 2019 by Greg Owens

The Broadband Multimedia Marketing Association (BMMA): Advancing Broadband Together

Greg Owens shares insights into Calix's involvement with a leading industry group with a focus on the marketing of broadband and smart home services.... READ MORE 

March 27, 2019 by Bridget Watkins

You Had Me at Hello… New Digital Dilemma Series Provides the Easy Answers to Wi-Fi’s Toughest Questions

Bridget Watkins announces a new social media campaign that has been added to the Marketing and Education Materials page for service providers to utilize in their promotional campaigns about Managed Wi-Fi. ... READ MORE 

February 11, 2019 by Bridget Watkins

Does Your 2019 Wi-Fi Marketing Need a Kick-Start?

Bridget Watkins introduces the Kick-Start Initiative, which is in place to help Calix service provider customers accelerate their Wi-Fi related marketing campaigns. ... READ MORE 

January 17, 2019 by Matt Davis

Cloud’s Impact on Broadband Competition – Change is Coming…

Industry Analyst Matt Davis previews his upcoming Calix webinar where he will share a detailed analysis of U.S. consumer responses to the questions of customer experience, satisfaction, and increasing dependency on high-quality internet services. ... READ MORE 

December 19, 2018 by Greg Owens

How is Internet Speed Measured?

Greg Owens shares a two-minute video that explains how Internet speeds are measured, including the difference between upload and download speeds. Service providers are welcome to customize this video for their own marketing efforts.... READ MORE 

November 29, 2018 by Kezia Gollapudi

Who are the Jetsons in your Subscriber Base?

Kezia Gollapudi shares how the new Smart Home lens in Calix Marketing Cloud allows service providers to easily identify their subscribers who will be most interested in smart home services.... READ MORE 

October 10, 2018 by Kezia Gollapudi

Contributing to 23 Percent Revenue Growth: The Midwest Energy & Communications Story

Kezia Gollapudi summarizes Midwest Energy & Communications’ journey to reshape their marketing operations through a data-driven approach, which has lead to great success.... READ MORE