According to the UN Food & Agriculture Organization, over a billion tons of food is thrown away each year, costing the world about $750 billion annually. Much of that food is perfectly fine and edible. Often, it’s just oddly shaped or deformed. ... READ MORE 

At Jade, we’re always seeking new ways to deliver greater value to our subscribers while ensuring we stand out in our extremely competitive southern Colorado broadband market. But success is not about speeds and fees. Like the world’s best retail brands, we’re focused on providing a holistic brand experience that enriches and improves our subscribers’ everyday lives. Our recent introduction of Jade Security, our Wi-Fi-enabled home security service, is an excellent example. ... READ MORE 

What do BSP leaders care about most? Calix recently conducted a survey, “The State of the Service Provider,” in partnership with Heavy Reading to find out. The results show BSP leaders care about three core business goals...... READ MORE 

Having a subscriber-facing mobile app—like CommandIQ®—is no longer just a “nice to have” for broadband service providers (BSPs). The mobile experience you deliver every day is central to your overall value proposition. Done well, a branded app reinforces your position as your subscribers’ trusted communications provider, helping you increase satisfaction and build loyalty. It gives you an exclusive channel to your subscribers, through which you can communicate new offers, upsell value-added services, provide helpful tips, and notify them of potential service issues. And, of course, your brand—and yours alone—is always front and center.  ... READ MORE 

In 1908, breakfasts were evolving. The electric toaster was introduced that year, and families were now enjoying eggs, toast and bacon. That was a big change from porridge, which had been the go-to breakfast for decades. ... READ MORE 

At last month’s ConneXions, I had the opportunity to talk with many broadband service provider (BSP) marketers. A central theme in our conversations was how Calix is making it easier than ever for them to be world-class marketers. It was great to hear this from our customers. Quarter after quarter, we continue to add new capabilities, forge new partnerships, and deliver new resources to help BSPs simplify their marketing, excite their subscribers, and grow their business. The new solutions, enhancements, and initiatives we announced in Las Vegas further underscore our commitment to marketing excellence and uniquely position our BSP customers to capitalize on the enormous market opportunity and growth potential ahead. ... READ MORE 

More funding for broadband means new players are entering more markets. Even if you’re not feeling the pressure yet, you still need to look out for the trillion-dollar consumer giants—they're always looking for ways to get their devices and applications into subscriber homes so they can turn you into a dumb pipe. That way, they can co-opt the subscriber relationship and keep all the value for themselves. ... READ MORE 

If you execute world-class marketing, you’ll elevate your brand, excite your subscribers, and grow the value of your business. But we understand that great marketing is no easy feat—especially for smaller teams. To excel as a marketer, you need to: ... READ MORE 

In today’s highly competitive and dynamic broadband services market, subscribers have many options. And, as a broadband service provider (BSP), you have invested millions in your network. To monetize that network, you must successfully market your brand and services. If you take the right approach to marketing, you can drive subscriber acquisition, create upsell and cross-sell opportunities, and achieve breakthrough growth. ... READ MORE 

Calix makes marketing excellence easy for broadband service providers! Our Broadband Marketing Academy can give you the expert insights, knowledge, and training that will help your team become marketing masters.... READ MORE