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Calix Blog

Perspectives that Catalyze Innovation

Calix Blog

Perspectives that Catalyze Innovation

December 12, 2019 by Kezia Gollapudi

Stay Smart and Lean in 2020: Drive Big Marketing Results with Easy to Implement Programs

Kezia Gollapudi highlights marketing best practices for 2020 based on the ROI Calix Marketing Cloud customers, Sogetel and NCC, have realized in 2019.... READ MORE 

December 3, 2019 by Bridget Watkins

Don’t be a Griefer, Give your Gamers Some Love

Bridget Watkins shares why it’s the perfect time for service providers to evaluate what they have to offer their subscribers who are avid gamers. ... READ MORE 

August 21, 2019 by Bridget Watkins

Do You Need 10G?

As a follow-up to our announcement on new 10G pon Solutions, Bridget Watkins shares a new 10G PON video to help service providers understand the potential of everyPON. ... READ MORE 

August 12, 2019 by Bridget Watkins

Are you Marketing Where your Subscribers are?

Bridget Watkins highlights poll results from a recent webinar and questions whether these align with the social platforms that subscribers are using most often. ... READ MORE 

July 26, 2019 by Kezia Gollapudi

Top Three Social Media Marketing Considerations for Service Providers

Kezia Gollapudi highlights top tips for service provider marketers who are utilizing social media platforms to reach subscribers.... READ MORE 

June 20, 2019 by Kezia Gollapudi

Are your Subscribers on the Right Service Tier?

Kezia Gollapudi highlights how Calix Marketing Cloud provides the analytics you need to ensure your subscribers are on the right service tier to meet their usage patterns.... READ MORE 

April 5, 2019 by Pam Ferguson

Behind the Success: How SCTelcom Achieved a 51.7 Percent Take Rate on an Upgrade Campaign

Pam Ferguson talks with Calix Customer Success Manager Gabe Petersen to take a closer look at his work with SCTelecom, who are achieving great results with their marketing campaigns.... READ MORE 

March 20, 2019 by Kezia Gollapudi

Are Data Analytics Just Hype? Three Reasons to Unlock the Power of Your Data

Kezia Gollapudi discusses how data analytics is transforming service providers' businesses, sharing examples of Calix Cloud customers who have found success with this approach.... READ MORE 

December 11, 2018 by Kezia Gollapudi

Dear Service Provider, Please Don’t Ignore Remote Workers

Kezia Gollapudi highlights the new Work From Home lens in Calix Marketing Cloud and how it can help you provide a better user experience for these highly valuable subscribers.... READ MORE 

November 29, 2018 by Kezia Gollapudi

Who are the Jetsons in your Subscriber Base?

Kezia Gollapudi shares how the new Smart Home lens in Calix Marketing Cloud allows service providers to easily identify their subscribers who will be most interested in smart home services.... READ MORE