You are ready to launch valuable applications to your subscribers with the Revenue EDGE as your foundation
Provide subscribers with applications that help manage, automate and secure their network through a growing ecosystem of Calix partners. These applications are deployed using the Calix Experience Innovation Platform software platform and are available to subscribers with the CommandIQ® mobile app.
These first two Calix EDGE Suites are: ProtectIQ™ and ExperienceIQ™
Grow new revenue streams and increase margins. Improve subscriber experience and drive loyalty with curated services pre-vetted for market demand – all with a simple integration. The time has never been better to transform your business into a solutions provider for your subscribers.
Excite your subscribers with more robust experiences. Give them new reasons and ways to interact with you, growing your value, improving loyalty and driving retention.
Simplify the launch of value-add services with minimal integration requirements and market activation support. Quickly deploy new services for your subscribers with plug and play EDGE Suites.
Subscribers can rest assured that their familes are safe, their network is guarded, and their digital well-being is protected, all thanks to the value-add services you offer them.
With curated services there are no market research or development costs to you, but your business will benefit from growing revenue, improved customer retention, and reducing the cost of serving them.
“By leveraging the full power of the Revenue EDGE, we have seen a tremendous take rate of this value-added service in just one year, contributing to our overall 20 percent increase in managed Wi-Fi services adoption among our members.”
—Carla Shearer, CEO and general manager for SCTelcom
“We had a strategic imperative to move away from selling routers on a one-off basis to offering our members a high-quality, subscription-based home network experience that delivers everything in one package, at one price.”
—Nate Brickner, CEO and general manager of Bascom Communications
“Our subscribers have enthusiastically embraced our first managed service offering, Apex Managed WIFI, and we’re excited to be extending this to include new services, such as managed smart home solutions from Arlo, available within Calix EDGE Suites."
—Chad Mix, marketing director for Norvado
CommandIQ® is a stunning mobile app that offers a unique combination of consumer design and carrier-class capabilities to elevate your brand while enabling flawless delivery of managed services to help you simplify subscriber engagement, excite subscribers with your brand and grow your value.
For subscribers, it delivers everything they need to control every aspect of the connected home experience.
Deliver a leading internet-connected camera experience to your subscribers:
Delight your subscribers with a high demand service that will grow revenue and reduce churn
Identify broadband subscribers with a high propensity to buy connected cameras with real-time behavioral analytics in Calix Marketing Cloud
Leverage Calix Support Cloud to ensure that connectivity is seamless to the cameras, validate device health and help maintain account status
Add a service that optimizes the upload strength of a full symmetric Fiber Network, and encourage subscribers to upgrade their service to improve their home experience.
Pam Ferguson, VP Product and Field Marketing at Calix and Lily Knowles, SVP of Sales, Marketing and Customer Care at Arlo discuss this new partnership and the compelling opportunity it will create for CSPs.
As new devices proliferate in subscribers’ homes, service providers are now best positioned to offer device warranty programs that are fully integrated into the Revenue EDGE solution and expand their relationships with subscribers and solidify their brand in the home.
Servify enables CSPs to offer protection programs to subscribers as they add new devices to their connected homes. CSPs will be able to:
Home networks can be the target of cyberattacks, random probing for vulnerabilities and unprotected devices.
ProtectIQ™ provides subscribers:
Subscribers want the ability to manage the content, applications and websites for devices connected to their home network.
ExperienceIQ™ provides subscribers:
Data and insights are critical components to enabling and supporting subscribers, demonstrating the value of the suites, and improving adoption of new services.
EDGE Suite management from Calix Support Cloud
Use Support Cloud for complete EDGE Suite management. Your frontline support can not only easily activate and enable ProtectIQ and ExperienceIQ remotely, but also configure the settings to calibrate them to meet specific household needs.
Use Marketing Cloud to improve adoption of ProtectIQ and ExperienceIQ.
View subscription and penetration data.
Identify subscribers who have set up basic parental controls in CommandIQ® and run a campaign to share the value of upgrading to ExperienceIQ.
New Calix whitepaper provides details on the importance of network security, explores some of the options available for securing the home network, and outlines the opportunities that exist for service providers.
As part of the Revenue EDGE solution, Calix offers a comprehensive set of security features that ensure subscribers are given the highest levels of protection possible.
Calix partnered with Moor Insights & Strategy to measure consumer perceptions about online security, privacy, and parental controls.
Results from consumer research provide important insights for service providers looking to offer online security, privacy, and parental control solutions.