EDGE Suites

New EDGE Suites coming in 2021!
Deliver the ultimate Wi-Fi experience with premium services for your subscribers

EDGE Suites

New EDGE Suites coming in 2021!
Deliver the ultimate Wi-Fi experience with premium services for your subscribers

EDGE Suites

You are ready to launch valuable applications to your subscribers with the Revenue EDGE as your foundation

Provide subscribers with applications that help manage, automate and secure their network through a growing ecosystem of Calix partners. These applications are deployed using the Calix Experience Innovation Platform software platform and are available to subscribers with the CommandIQ® mobile app. 

These first two Calix EDGE Suites are: ProtectIQ™ and ExperienceIQ

 

Excite your subscribers with value-add premium services

Grow new revenue streams and increase margins. Improve subscriber experience and drive loyalty  with curated services pre-vetted for market demand – all with a simple integration.  The time has never been better to transform your business into a solutions provider for your subscribers.

Heighten Engagement

Excite your subscribers with more robust experiences. Give them new reasons and ways to interact with you, growing your value, improving loyalty and driving retention.

Go to Market Quickly

Simplify the launch of value-add services with minimal integration requirements and market activation support.  Quickly deploy new services for your subscribers with plug and play EDGE Suites.  

Offer Peace of Mind

Subscribers can rest assured that their familes are safe, their network is guarded, and their digital well-being is protected, all thanks to the value-add services you offer them.

Get High Return with Low Risk

With curated services there are no market research or development costs to you, but your business will benefit from growing revenue, improved customer retention, and reducing the cost of serving them. 

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Bascom achieves 95 percent EDGE Suites adoption, reduces support call duration by 80 percent

“We had a strategic imperative to move away from selling routers on a one-off basis to offering our members a high-quality, subscription-based home network experience that delivers everything in one package, at one price.”

 

—Nate Brickner, CEO and general manager of Bascom Communications

99% uptake of premium Wi-Fi service among new subscribers

“Our subscribers have enthusiastically embraced our first managed service offering, Apex Managed WIFI, and we’re excited to be extending this to include new services, such as managed smart home solutions from Arlo, available within Calix EDGE Suites."

 

—Chad Mix, marketing director for Norvado

 

Enable New Experiences

Put convenience and control at their fingertips

CommandIQ® is a stunning mobile app that offers a unique combination of consumer design and carrier-class capabilities to elevate your brand while enabling flawless delivery of managed services to help you simplify subscriber engagement, excite subscribers with your brand and grow your value.

For subscribers, it delivers everything they need to control every aspect of the connected home experience.  

Lights, CAMERA, action!​

Arlo announcement adds connected cameras to the lineup of EDGE Suites​

Deliver a leading internet-connected camera experience to your subscribers:​

  • Delight your subscribers with a high demand service that will grow revenue and reduce churn​

  • Identify broadband subscribers with a high propensity to buy connected cameras with real-time behavioral analytics in Calix Marketing Cloud

  • Leverage Calix Support Cloud to ensure that connectivity is seamless to the cameras, validate device health and help maintain account status​

  • Add a service that optimizes the upload strength of a full symmetric Fiber Network, and encourage subscribers to upgrade their service to improve their home experience.​

 

Pam Ferguson, VP Product and Field Marketing at Calix and Lily Knowles, SVP of Sales, Marketing and Customer Care at Arlo discuss this new partnership and the compelling opportunity it will create for CSPs. ​

The ultimate Wi-Fi experience keeps getting better

Device lifecycle management to join EDGE Suites this year

As new devices proliferate in subscribers’ homes, service providers are now best positioned to offer device warranty programs that are fully integrated into the Revenue EDGE solution and expand their relationships with subscribers and solidify their brand in the home.

Servify enables CSPs to offer protection programs to subscribers as they add new devices to their connected homes. CSPs will be able to

  • Deliver after-sales device protection, exchange, and buyback programs for multiple OEM brands.
  • Provide peace of mind to subscribers with numerous connected devices in their homes.  
  • Drive ARPU with incremental services. 
 

​Home network protection to prevent malicious activity

ProtectIQ™

 

Deliver home network protection that provides peace of mind​

Home networks can be the target of cyberattacks, random probing for vulnerabilities and unprotected devices. ​

ProtectIQ™ provides subscribers:

  • Malicious website protection, anti-virus and anti-ransomware packet inspection, and intrusion detection.​
  • ​Traffic monitoring that automatically blocks anything that looks suspicious coming into the home.
  • A dashboard to demonstrate how this service is actively protecting the home network.
  • With notifications when content is blocked. And you'll receive the credit for keeping their home protected.

Enhanced parental controls take your service to the next level​

ExperienceIQ™

 

Give subscribers control of their online experience​

​Subscribers want the ability to manage the content, applications and websites for devices connected to their home network. ​

ExperienceIQ™ provides subscribers:

  • Enhanced parental controls that give them the ability to enforce the rules they’ve established for their home.
  • My Priorities allows you to prioritize applications and devices within your subscriber's home network.
  • Family profile tools to manage the content and hours of use for each connected device in the home.
  • Easy management through the CommandIQ® mobile app. Subscribers will be less likely to call their service provider's help desk.​

EDGE Suites need EDGE Insights

Data and insights are critical components to enabling and supporting subscribers, demonstrating the value of the suites, and improving adoption of new services.

 

 

EDGE Suite management from Calix Support Cloud

EDGE Insights: Calix Support Cloud

Use Support Cloud for complete EDGE Suite management. Your frontline support can not only easily activate and enable ProtectIQ and ExperienceIQ remotely, but also configure the settings to calibrate them to meet specific household needs.

 

Revenue EDGE Customers: Get EDGE Suites collateral and videos from our EDGE Enablement page (Login Required)

EDGE Insights: Calix Marketing Cloud

Use Marketing Cloud to improve adoption of ProtectIQ and ExperienceIQ. ​

  • View subscription and penetration data.​

  • Identify subscribers who have set up basic parental controls in CommandIQ® and run a campaign to share the value of upgrading to ExperienceIQ.​

  • Use the ProtectIQ lens to view all threats that have been blocked in the network, then leverage this information to produce a monthly report to demonstrate the continued value for your subscribers or use it in campaign materials to drive new sign-ups.
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Robust, reliable, and simple home network security solution adds another layer of protection​

Want to help consumers who are concerned about the security of their home networks?​

Integrating security into the residential gateway creates real differentiation

New Calix whitepaper provides details on the importance of network security, explores some of the options available for securing the home network, and outlines the opportunities that exist for service providers.​

Protect your subscribers from cyber threats with comprehensive security controls​

As part of the Revenue EDGE solution, Calix offers a comprehensive set of security features that ensure subscribers are given the highest levels of protection possible.​

Consumer data builds strong case for security and privacy controls

Calix partnered with Moor Insights & Strategy to measure consumer perceptions about online security, privacy, and parental controls.

Findings from consumer research are critical for your business

Results from consumer research provide important insights for service providers looking to offer online security, privacy, and parental control solutions.

CommandIQ®

Excite subscribers and elevate your brand

Transform your brand perception by exciting your subscribers with the most stunning mobile application on the market—delivered by you.

 

How does it work?

CommandIQ requires the Calix Experience Innovation Platform and works with both GigaCenter and GigaSpire BLAST systems

 

Turn the subscriber edge into your Revenue EDGE

Deploy the new services of today and the future

Learn more about the Revenue EDGE foundation.