Calix Marketing Cloud
Professional Edition

The only broadband-specific marketing solution
with both behavioral insights and demographic data.

Calix Marketing Cloud
Professional Edition

The only broadband-specific marketing solution
with both behavioral insights and demographic data.

 

The future is now. Are you ready?

The only way to grow is with data—but without the right data you’ll be left behind. Enter Calix Marketing Cloud Professional Edition which will set the standard for the broadband industry by integrating 10 major lifestyle groups and 53 syndicated audience personas built from over 10,000 demographic and behavioral attributes to create a real-time 360-degree view of any current and potential subscribers. Don’t be left behind—win now with the right data.​

Revolutionize audience targeting with behavioral and demographic data

Rather than ineffective “spray and pray” tactics, BSPs can strategically carry out acquisition and cross-sell campaigns that maximize spend and yield the highest return. ​

Acquisition made easy

Find the right subscribers for new builds and existing service areas and footprints. ​

Upsell and increase ARPU in no time

Micro-segment current subscribers for new offerings and value-added EDGE Suites.

 
 

Build smarter. Win faster. Acquire more.

Armed with Marketing Cloud Professional Edition, BSPs can manage acquisition more effectively while prioritizing the fiber builds that will yield the highest and fastest return on investment (ROI). 

Know before you go​

Intuitively identify new build locations with the right data and in just a few clicks. Open new markets and know who you want to target before you even get there.  ​

Build with confidence

Prioritize build sequence to yield the fastest and highest returns. Seamlessly manage new build out expenses more efficiently. ​

Expand further

Market and sell to prospects in your existing footprint. Subscriber acquisition campaigns will now not only be easy but will also enable growth.​

 
 

Create upsell opportunities that increase ARPU​

Get more ‘bang for your buck’ by building rich micro-segments that deliver and help you win. ​

Targeted upgrade offers

Find the right subscribers for your new and existing services. ​

Identify value-added sales​

Micro-segment current subscribers for new offerings and value-added EDGE Suites.