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Your network is a goldmine for subscriber insights

Leverage behavioral analytics to drive
more revenue and retain subscribers.

Distribute the power of behavioral analytics to your entire marketing team

What if you could generate more revenue by tailoring your marketing to the needs and behaviors of individual subscribers?

Calix Marketing Cloud brings customer behaviors and revenue performance together. Create context around your subscribers’ behaviors with precise segmentation, so you can move beyond a one-size-fits-all approach to deliver truly personalized, meaningful offers. By generating actionable insights through subscriber behavioral data, your marketers can predict churn, grow the subscriber base, and increase ARPU.

The end result? More meaningful conversations…and more loyal subscribers.     

Segment

Build multidimensional personas

Target

Create microtargeted programs

Engage

Match products and services

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20% Increase in ARPU

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30% Growth in revenue

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40% Increase in ROI

Calix Marketing Cloud will turn your marketing into a
revenue generating machine

The biggest challenge for many service providers today is not the quantity of the data. It’s the inability to access and translate the subscriber data and network analytics into effective actionable insights that can drive more informed decisions – and in turn help increase subscriber loyalty.

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One Campaign. Four Weeks. 59% Take Rate.

Montana-based telecommunications cooperative Nemont dramatically improved broadband service tier upgrades and managed Wi-Fi campaign results. Using Calix Marketing Cloud, they focused and streamlined their marketing campaign segmentation to generate new service revenues.

 

See how Calix Marketing Cloud can help

Calix Marketing Cloud helps you leverage network intelligence to gain actionable insights and run highly effective marketing campaigns.

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Read more about Calix Marketing Cloud

Calix Marketing Cloud helps you leverage network intelligence to gain actionable insights and run highly effective marketing campaigns.

Calix Marketing Cloud helps your team identify at-risk subscribers
before you lose them

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Calix Marketing Cloud puts powerful retention tools at your fingertips

 

How would you like to reduce churn by 8%?

Calix Marketing Cloud allows you to anticipate subscribers’ needs and communicate offers at the right time, in the right way.

Run insight reports identifying at risk subscribers using criteria such as speed test, Wi-Fi scores and number of connected devices… and turn unhappy subscribers into loyal subscribers.

 

Learn from our customers and our community

Learn how NCTC uses data to increase ARPU

Learn how NCTC proved that delivering the right message at the right time increased campaign performance with Calix Marketing Cloud.    

Join Our Community

Speak to peers and experts in our Cloud Community and learn how to use Calix Cloud to your benefit.
Join Us

Learn how Dakota Central doubled ROI

Hear about the role Calix Marketing Cloud plays at Dakota Central.  Driving marketing campaigns to customers that are hitting service tier limits and proactively marketing to customers with a high potential for churn.

Meet "The Millers": Learn how Calix Cloud
helps a service provider leverage subscriber intelligence

It's All About Anthony

Your subscribers demand a sensational broadband experience, yet the majority of broadband complaints are both predictable and avoidable. Learn how your marketing team can stay ahead of subscriber frustrations and eliminate churn.

Bad TIming

The difference between a run-of-the-mill broadband experience and a sensational one – it’s all about the timing. When your CSRs can remotely identify and resolve Wi-Fi challenges before they become subscriber issues, you’re way ahead in the customer experience game – and you’ll win more customer loyalty, too.

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