Calix Marketing Cloud brings customer behaviors and revenue performance together. Create context around your subscribers’ behaviors with precise segmentation, so you can move beyond a one-size-fits-all approach to deliver truly personalized, meaningful offers. By generating actionable insights through subscriber behavioral data, your marketers can predict churn, grow the subscriber base, and increase ARPU.
The end result? More meaningful conversations…and more loyal subscribers.
Build multidimensional personas
Create microtargeted programs
Match products and services
Author, radio host, and marketing guru Terry O’Reilly will deliver a keynote presentation at Calix ConneXions 2018, highlighting two full days of marketing focused sessions. In his recent book, This I Know: Marketing Lessons from Under the Influence, Mr. O’Reilly shares the fundamental strategies required to build relationships that turn good marketing into great results, regardless of budget. Mr. O’Reilly will bring his insights from 30+ years of experience to the Calix ConneXions main stage, and kick-off breakout sessions and activities where attendees will explore and exchange marketing best practices.
The biggest challenge for many service providers today is not the quantity of the data. It’s the inability to access and translate the subscriber data and network analytics into effective actionable insights that can drive more informed decisions – and in turn help increase subscriber loyalty.
Montana-based telecommunications cooperative Nemont dramatically improved broadband service tier upgrades and managed Wi-Fi campaign results. Using Calix Marketing Cloud, they focused and streamlined their marketing campaign segmentation to generate new service revenues.
Subscribers vote with their wallets as the Wisconsin-based Mosaic Telecom achieves up to 80 percent take rate on new services
Calix Marketing Cloud helps you leverage network intelligence to gain actionable insights and run highly effective marketing campaigns.
Calix Marketing Cloud allows you to anticipate subscribers’ needs and communicate offers at the right time, in the right way.
Run insight reports identifying at risk subscribers using criteria such as speed test, Wi-Fi scores and number of connected devices… and turn unhappy subscribers into loyal subscribers.