Churn prediction capabilities in Calix Marketing Cloud allows you to see a list of subscribers that you’re at risk of losing. You can uncover what’s happening at an individual subscriber level and proactively take action.

You can execute triggered or event driven campaigns directly within the platform to your selected subscriber segment(s) and offer segment themed bundles that elevate subscriber experience.

Subscriber experience data in Calix Marketing Cloud allows you to see network-based usage across your entire subscriber base. You can quickly find those hitting their service tier limits and automatically execute a campaign using Marketing Cloud to upgrade them to a plan that meets their needs. 

Calix Marketing Cloud is a broadband industry first of its kind.

With powerful  subscriber experience, demographic, and geographic data sources at your fingertips, in an easy-to-use dashboard, you can find subscribers—and prospects—with:

• Children. Segment this group in Marketing Cloud and target them for Bark or ExperienceIQ.
• Multiple devices. Segment this group in Marketing Cloud and target them Servify.
• Technical Savviness, multiple homes or high income. Segment this group in Marketing Cloud and target them for Arlo Secure.