Introduction to Calix Marketing Cloud

Learning Path: Managed Home and Business


This course is intended for Marketing professionals and focuses on leveraging Calix Marketing Cloud to research, plan, and execute campaigns. The course begins with a high-level view of Calix Marketing Cloud and focus in on subscriber usage and behaviors, identify revenue opportunities, target and segment subscribers so you can reach them through multiple marketing channels.

Duration: 1 hour

Who should attend

  • Marketing Coordinators and Specialists
  • Communication Coordinators and Specialists
  • Marketing Analysts
  • Marketing Managers
  • Marketing Program Directors
  • Marketing Managers

Prerequisite Training and Skills


After completing this course, you will be able to:

  • Describe the Calix Cloud Solution
  • Analyze subscriber behaviors and trends
  • Identify high opportunity segments for targeted campaigns
  • Segment subscribers and get subscriber information for campaigns