Win More Subscribers by Focusing on Their Experience

How are you differentiating your broadband service from your competitors? Can you go beyond competing solely on speed and price? Speed may be a good start, but it is not a differentiation strategy in today’s market.

To address these challenges, Oberlin Cable Co-Op works with Calix to deploy innovative Managed Wi-Fi, which is enabling them to also deliver compelling services such as parental controls and network security to the communities they serve—and ones that give them a competitive edge.

Join Erik Hawkins from Calix and Jay Shrewsbury from Oberlin Cable Co-Op on as they discussed:

• Why differentiation strategies must move beyond a “fast speed” approach
• How and why subscriber needs are changing
• How managed services can allow service providers to differentiate in competitive markets

Speakers:

• John Higginbotham – EVP & COO, ACA Connects (Moderator)
• Erik Hawkins – Senior Field Marketing Manager, Calix
• Jay Shrewsbury – General Manager, Oberlin Cable Co-op Inc