Social Media Marketing: Persona-based Targeting

Broadband Solutions Academy


This course highlights how targeting your social media marketing efforts to the needs of segmented subscriber personas, can enable you to engage more effectively.

Estimated Time of Completion:   8 Minutes

Who should attend

  • Marketers

Prerequisite Training and Skills

  • None


After completing this course, you will be able to:

  • Understand the personas worth engaging on social media 
  • Keep a consistent brand voice across persona centric social messaging 
  • Create look-alike audiences to further define persona-based attributes within Facebook ad manager