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Social Media Marketing: Persona-based Targeting

Broadband Solutions Academy

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This course highlights how targeting your social media marketing efforts to the needs of segmented subscriber personas, can enable you to engage more effectively.

Estimated Time of Completion:   8 Minutes

Who should attend

  • Marketers

Prerequisite Training and Skills

  • None

Objectives

After completing this course, you will be able to:

  • Understand the personas worth engaging on social media 
  • Keep a consistent brand voice across persona centric social messaging 
  • Create look-alike audiences to further define persona-based attributes within Facebook ad manager