Product Marketing: Subscriber Journey Marketing: Creating a Long-term Product Marketing Plan for Growth, Reduced Churn, and ARPU with Margin

Broadband Solutions Academy


This course examines how package different services to meet the varied needs of different segments of your customer base.

Estimated Time of Completion:    6 Minutes

Who should attend

  • Marketers

Prerequisite Training and Skills

  • None


After completing this course, you will be able to:

  • Create a long-term marketing plan for growth 
  • Reduce churn 
  • Transition from average revenue per user, or ARPU, to average margin per user 
  • Understand how Calix Marketing Cloud can provide detailed subscriber information that helps you better understand and manage your subscribers with behavioral insights and usage patterns, which can be applied to your product marketing and product packaging efforts