This course examines how package different services to meet the varied needs of different segments of your customer base.
Estimated Time of Completion: 6 Minutes
Who should attend
Marketers
Prerequisite Training and Skills
None
Objectives
After completing this course, you will be able to:
Create a long-term marketing plan for growth
Reduce churn
Transition from average revenue per user, or ARPU, to average margin per user
Understand how Calix Marketing Cloud can provide detailed subscriber information that helps you better understand and manage your subscribers with behavioral insights and usage patterns, which can be applied to your product marketing and product packaging efforts
