Mobile App Marketing: Mobile App Measurement: Tracking Your Success

Broadband Solutions Academy


This course will help you develop a strategy for refining your in-app mobile marketing promotions.

Estimated Time of Completion:   5 Minutes

Who should attend

  • Marketers

Prerequisite Training and Skills

  • None


After completing this course, you will be able to:

  • Identify what success looks like from mobile app user behavior 
  • Ensure you’re driving behavior that maps to business objectives 
  • Align subscriber behaviors on the mobile app to landing page CTAs and conversion measurement 
  • Understand how Calix Marketing Cloud helps you find customers who are heavy users of the mobile app platform.