Mobile App Marketing: How to Create/Test New Subscriber Offers via Mobile App

Broadband Solutions Academy


This course highlights the role of personas in developing mobile in-app marketing strategies and specifically, how to use personas to segment your customer base, and deliver effective targeted marketing to each segment.

Estimated Time of Completion:   5 Minutes

Who should attend

  • Marketers

Prerequisite Training and Skills

  • None


After completing this course, you will be able to:

  • Find key stakeholders in your subscriber base who are early adopters 
  • Set up test promos to see what works best and what doesn’t 
  • Run new offer promotions on Facebook, where different types will drive different CTAs, such as giveaways, sweepstakes, user-generated content, and contests 
  • Understand how Calix Marketing Cloud can help you find mobile app users and identify which subscribers to reach with different messages