Email Marketing: Building a Targeted, Segmented Email List to Deliver the Right Message to Subscribers Based ​on Need

Broadband Solutions Academy


In this course you will learn how data can enable you to use email to market to your subscribers with precision.

Estimated Time of Completion:  11 Minutes

Who should attend

  • Marketers

Prerequisite Training and Skills

  • None


After completing this course, you will be able to:

  • Use data to create audience segments for email campaigns, focused on acquisition, onboarding, activation, upsell, cross sell, and loyalty 
  • Use customer demographics, network data, and segmentation to drive results