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Feb 14, 2024
3 min

3 Advantages of a Broadband Platform: Diversify, Differentiate, and Deliver Consistency

A person viewing operating expenses statistics on a tablet computer

As we move into 2024, the outlook for broadband service providers (BSPs) could not be brighter. Governments are committed to closing the digital divide by supporting the rollout of high-speed internet to even the most remote areas. At the same time, private investors see a strong business case for investing in critical infrastructure.

While access to capital was the key stumbling block for BSPs expanding into new territories or launching new services, today’s core challenge is managing operating expenses (OPEX).

Operations teams are continually asked to do more, faster, without letting costs spiral out of control. This is exacerbated by the need to stand out from the competition—differentiating with value-added services for core residential subscribers and diversifying into new market segments to generate new revenue. This growth strategy requires more people and tools, which adds OPEX and complexity. But what if there’s a better way?

Power of the Broadband Platform

The Calix broadband platform combines Calix Cloud®, Intelligent Access™, Unlimited Subscriber™, and Calix Professional Services—allowing BSPs to diversify beyond residential without reinventing the wheel. The platform enables BSPs to diversify, differentiate, and deliver consistency. 

  • Diversify: Move beyond residential services to serve small businesses, MDUs, and the community.

  • Differentiate: Stand out in the market by delivering value-added managed services.

  • Deliver Consistency: Consistently manage all your customer segments on a single platform with the same systems and workforce.

You’ve already invested in the software and systems, trained your team, built workflows, and more—and now you can extend the value across all your segments with Calix SmartLife™. Whether that’s offering community internet on-the-go (SmartTown™), servicing small businesses (SmartBiz™), or tapping into the multi-dwelling unit market (SmartMDU™), all SmartLife™ services are managed in the same way, on the same platform.

Drive Efficiency and Manage OPEX

A platform-based approach is the only way to scale without retooling or expanding the workforce—turning up new segments and services using the same workflows and tools your teams already know. By leveraging the Calix broadband platform to deliver automation, insights, and analytics across all service offerings, operations teams can become drivers of efficiency within the BSP.

The platform's unique automation and insight features enable teams to work faster and smarter, driving efficiency and unlocking ways to do more with less. (Automation isn’t about replacing people but empowering operations teams to handle advanced tasks as efficiently as possible.)

Managing OPEX this way is the difference between a well-run operation (seen as an attractive investment opportunity by investors) or an ill-equipped operation unable to compete in an increasingly competitive landscape.

The ability to market, deploy, manage, and support diverse services is fundamental to your success. Scale your business, break into new markets, and unlock new revenue by leveraging your existing tools, capabilities, and expertise.

Get in touch! Please email me at or connect with me on LinkedIn.

Chief Product Officer (CPO), Calix

Shane is the chief product officer at Calix. Shane is responsible for all of Calix’s products—access, premises, cloud, and ecosystem—and leads the teams responsible for product strategy, product management, engineering, cloud operations, and technology. He has more than 30 years of experience creating cloud, software, and networking innovation. Prior to Calix, Shane held leadership positions at CommScope, Alloptic, Corrigent Systems, Alcatel-Lucent, and Telus. Shane holds a B.S. in Electrical Engineering from the University of Alberta.

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