This is my fourth post in our series on the service provider opportunity in the Connected Home. In this post, I want to look at the topic of data security and highlight some more of the key findings from the new white paper published by Parks Associates on the state of the Connected Home.
As reports of new malicious security threats emerge each week—ransomware, phishing scams, DDOS attacks, and more—security is top of mind for consumers. 76 percent of U.S. broadband households express concern about their privacy and security when using their connected devices. Where smart devices are concerned, about half of consumers say they are "very concerned" that hackers might get access to their data.
Data in the white paper shows that in the past two years, the share of those who report being “very concerned” has increased, while the share of those “not concerned” has decreased by about half.
Address security issues head on to alleviate consumer concerns
Like the issues of poor Wi-Fi performance and the difficulty of setting up smart devices, which I tackled in previous posts, security is another area where service providers can boost consumer confidence as they look to consolidate their position in the connected home. By confronting edge security issues head-on, they can alleviate one of their customers' biggest concerns.
One way they can achieve this, as the white paper notes, is by "embedding more vigorous security in the gateway," which will allow them to monitor incoming traffic as well as the behavior of edge devices that are at risk of being compromised by a whole host of malicious threats.
The white paper provides a list of nine different gateway security features. One notable option consists of embedding a physical unclonable function (PUF) into the hardware during the semiconductor manufacturing process. PUFs provide the ability to use a challenge-response form of cryptography that is highly secure.
The white paper also notes that offering hybrid local-cloud solutions can help address consumer security concerns. These solutions provide enterprise-level security applications for the home network that provide real-time protection from threats without requiring manual updates.
Get your copy of the white paper today
To learn more about how service providers can help address the security concerns of their home network subscribers, download your free copy of the white paper today.