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October 6, 2017 by Greg Owens

Marketing Mesh Wi-Fi: It’s Time to Get Aggressive


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Consumer-grade Mesh Wi-Fi systems available from big box stores are growing in popularity. The problem is that — even when these systems are often purchased from a commercial retailer — consumers still blame technical issues on the service provider.

While it’s true that installing multiple wireless access points (WAPs) in the home can result in improved coverage and increased speed, spending $300-500 doesn’t make any sense.

Mesh Wi-Fi presents a real opportunity for service providers to offer a differentiated service, but it’s not sufficient to sit back and wait for orders to roll in, to simply drop-ship Mesh satellite units when customers call to complain about poor coverage, or to introduce Mesh Wi-Fi systems only to new customers.

Instead, service providers need to be aggressive, clearly communicating to all subscribers — even the unsophisticated ones — the benefits of a managed, Mesh-enhanced, carrier-class Wi-Fi service offering; which will cost just a few dollars a month.

Join us on October 18 to discuss some suggestions for positioning a simple, affordable solution that will improve the connected experience for your customers, while increasing your revenue and reducing your support costs.