Today, cable industry veteran John Czeban joined Calix as Area Vice President of MSO sales in North America. A seasoned sales leader, John brings over 20 years of experience to Calix having built high performing sales teams focused on business transformation, growth enablement, and customer success at leading North American MSOs.
I sat down with John and discussed the trends he sees in the market.
GEOFF: Welcome to Calix John! Tell me – How has the cable market been changing over your career?
JOHN: Thanks, Geoff, I'm thrilled to be here. We have a lot of opportunity ahead of us! Over the last two decades, I've watched North American MSOs transform from cable TV providers to end-to-end entertainment services providers and broadband juggernauts. Over the last few years, one of the major challenges these companies have faced has been keeping ahead of the meteoric rise in broadband demand and speeds, while at the same time meeting the rising demands of the connected home. There is no doubt that the MSOs have been extremely successful. The current broadband market share numbers speak for themselves.
GEOFF: So, do you see a dramatic change for MSOs coming?
JOHN: Definitely. Competition is only speeding up and starting to come from new directions – web scale companies like Google, Amazon, and Netflix. MSOs are placing a renewed focus on access with key investments over the next 5-10 years with Deep Fiber Access and Distributed Access Architectures that are going to dramatically alter their ability to deliver increased broadband speeds and new services. They need to deliver these new services faster, even on demand and at symmetrical multi-gigabit speeds, while at the same time reducing their operational costs. The future for cable is in leveraging the opportunities that fiber and Software Defined Access afford them to tap into their true advantage – their subscriber relationships and the access they have to virtually every North American home and business. By leveraging these advantages, cable can provide an unmatched subscriber experience all the way to each subscriber device.
GEOFF: That is a big shift and a daunting task.
JOHN: Yes, it’s big, but I see it as an opportunity. I remember in 2002 working with MSOs to enter the Metro Ethernet market. This opened up a whole new market space and revenue opportunity to them in commercial services which is still a double-digit growth engine for MSOs today. I’ve helped the MSOs with major transformations, from enhancing their networks to meet consumers’ insatiable demand for bandwidth to launching managed Wi-Fi in the home and community hot spot initiatives. I love working with the MSOs because they are aggressive and fearless when they see opportunity, and now is another turning point for them.
GEOFF: Why did you join Calix?
JOHN: I joined Calix for its vision for the industry and because I believe the strength of the leadership team is phenomenal. I'm looking forward to being a part of an agile and growing company. But the key is the speed of innovation at Calix. In my 20 years in this industry, I'd argue we've never seen a pace of change a fast as we see right now, and that places new demands on vendors to not only stay ahead of the curve but to lead it. With recent launches of 10G EPON, DPx, and its AXOS-enabled anySDN™ strategy, Calix is innovating at a pace which I believe sets a new bar for the industry. Complement this with the powerful GigaFamily and the unique insights found in Calix Cloud, and you have an industry-leading portfolio built to deliver an unmatched subscriber experience and leading a path to success for the MSO of the future.
GEOFF: John, we are thrilled to have you as a key part of our expanding world-class team. You bring an amazing track record of MSO experience and transformation skills to the company, and we are looking forward to your leadership as we bring the speed of Calix innovation to the MSO market. On behalf of the company and its customers – we look forward to working with you.