Every year at CES time, I’m reminded of just how fast the world is moving. Voice control now enabling my soon-to-be even smarter home. Artificial intelligence driving both my car of the near future and enabling my toothbrush to give me dental advice. Augmented reality making my life significantly more informed and interesting. Higher definition TVs providing not only richer images, but driving ever higher data requirements. It seems like only yesterday that we were all excited about 3D TV, Roku, and Fitbits.
I can’t help but think about the accelerating rate of change in today’s world – ever faster year-over-year – and how service providers will be stretched to keep up with the demands of new technologies, as well as the demands of their subscribers craving their new bandwidth intensive, always-on toys.
The fact is that, despite the accelerating rate of change, subscribers have it relatively easy compared with service providers. Sure, your subscribers who bought Fitbit 1.0 in 2013 may be feeling buyer’s remorse when they see the Apple Watch Nike+ today. But those same individuals didn’t expect their product’s lifecycle to be more than a year or two.
Service providers must wrestle with questions about how to build their networks to support this plethora of new and emerging bandwidth-intensive products and the logistics of operationalization and deployment on a much longer time horizon with a much more complex set of variables:
- Will the access technologies that I select today (xDSL/GPON) provide enough bandwidth headroom for the future, or should I wait for the next generation (G.fast/NG-PON2)?
- Are my back office systems too burdensome to keep pace with demands for new services, and can new architectures like SDN help?
- Are my competitors innovating faster than me, and will they be able to snatch my subscribers away with a better subscriber experience?
- Will I be writing off the CAPEX decisions of today before the end of their depreciable life?
It seems like in a world of accelerating change, the gap between your subscribers’ expectations and your ability to meet their needs gets wider with each passing CES. Wouldn’t it be nice if there was a way to close this gap? To embrace a solution today that allowed you to harness the power of SDN, NFV, and the Cloud to mitigate the logistical, operational, and technical challenges you have traditionally faced? One that would allow you to see immediate results that would let to you get to market faster with new cutting-edge services and technologies?
Calix is about to introduce a solution that will show you how … stay tuned for my next blog.