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April 24, 2017 by Craig Thomas

G.fast: Can you afford to wait?

One of the most frequently asked questions in the telecom industry is “should I wait to deploy a newer technology?” But, the question should be, “can I afford to wait?”

Looking at competitive broadband markets across the world there is little doubt that cable DOCSIS and FTTH technologies are “eating the lunch” of traditional DSL broadband.

Simply looking at latest data from Leichtman Research Group shows that in 2016, cable operators in the USA added a staggering 3.3 million new high speed Internet subscribers, which is the highest growth since 2007. While in the same period, the traditional telecom companies lost approximately 600,000 subscribers.

Similarly, in neighboring Canada, the market is also dominated by cable. According to the CRTC Communications Monitoring Report 2016, DSL market share declined from 38 percent to around 34 percent over the last five years.

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FTTH deployments are slowly growing and starting to take marginal market share from cable, but it is not enough. FTTH takes time. This is especially true in MDUs where getting permission to enter buildings to deploy new fiber can take months, missing the window of market opportunity.

In many of these circumstances, the need to deploy a competitive solution across the existing copper infrastructure is needed. Not just “need” but “need now,” before the telecom companies lose market share that they may never get back with FTTH.

Like many technologies, there will always be new advancements around the corner and the G.fast standard is no exception. But no need to wait, today’s solutions are already proven and deployed in some of the largest operators across the world. Calix itself has worked with the largest North American deployments and proven cable beating performance that is not just beating traditional cable speeds but matching with service reliability fiber like gigabit performance.

G.fast within MDUs is the only stable, proven solution that brings the existing copper investment to a truly competitive position. And with time to market being a key driver, Calix has proven with over 60 service providers that G.fast can be deployed in minutes.

So, ask yourself, if the current trends continue, how many of your existing customers are you going to lose to cable over the next 12-18 months?

Can you afford to wait before deploying G.fast now?