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April 25, 2017 by Craig Thomas

Can G.fast Help You Win the Competition for SMBs?

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Cable providers have been focused on the business Internet space ever since the move from HFC to DOCSIS. This focus is paying off with, according to Atlantic-ACM, 20 percent business market revenue growth year-over-year in the U.S. alone.

 

SMB InternetAll large U.S. cable broadband business growth is really dominated by the small to medium business (SMBs) sector. In fact, SMBs typically represent between 70 percent to 90 percent of cable operators’ total business Internet revenue.

According to the latest CRTC report, it is a similar story in Canada with DSL business revenues declining by 5 percent from 2011 to 2015, while in a highly competitive market, cable business revenue is still growing.

For telecommunications providers, it is time to fight back and G.fast is just the solution for existing copper infrastructure where time to market is more essential than ever. G.fast is especially suited for SMBs whether they are in Multi Tennant Buildings (MTUs), campus environments, business parks, or malls.

Why is this the case

G.fast is delivering gigabit services today and can be deployed within minutes across the exact same building infrastructure as DSL.  

Besides speed, one major SMB differentiator is G.fast’s ability to offer truly flexible upstream and downstream capacity. With Calix AXOS and its unique cDTA feature (for more information download the cDTA whitepaper) that SMB flexibility is truly dynamic. G.fast delivers the high-speed symmetrical service to SMBs that has been lacking from DSL and DOCSIS.

To appeal to highly selective SMB availability requirements, the Calix AXOS platform is “Always on” and delivers the intelligent access for SLAs that SMBs are willing to pay a premium for. 

So ask yourself, how long can you wait and how many high-margin SMBs will you lose before recognizing the opportunity that G.fast already represents today?