Calix Blog
Perspectives that Catalyze Innovation

Greg Owens highlights some of the creative ways that service providers are promoting their Managed Wi-Fi services, with a special focus on GigaSpire deployments.... READ MORE
Bridget Watkins shares how service providers have the opportunity to be the Wi-Fi solution for subscribers, how this can elevate the subscriber experience, grow revenue, and reduce support costs. ... READ MORE
Bridget Watkins shares a new batch of Digital Dilemmas videos, designed to help service providers spread the word about easy-to-avoid Wi-Fi issues.... READ MORE
Bridget Watkins announces a new social media campaign that has been added to the Marketing and Education Materials page for service providers to utilize in their promotional campaigns about Managed Wi-Fi. ... READ MORE
Bridget Watkins introduces the Kick-Start Initiative, which is in place to help Calix service provider customers accelerate their Wi-Fi related marketing campaigns. ... READ MORE
Greg Owens highlights a new 2-minute video that explains to consumers the difference between ‘The Internet’ and ‘Wi-Fi’. Calix service provider partners are welcome to customize this video for their own marketing efforts.... READ MORE
Industry Analyst Matt Davis previews his upcoming Calix webinar where he will share a detailed analysis of U.S. consumer responses to the questions of customer experience, satisfaction, and increasing dependency on high-quality internet services. ... READ MORE
Greg Owens shares a two-minute video that explains how Internet speeds are measured, including the difference between upload and download speeds. Service providers are welcome to customize this video for their own marketing efforts.... READ MORE
Kezia Gollapudi provides tips for service provider marketers to proactively address subscriber retention.... READ MORE
Greg Owens shares a new 90-second video designed to help Internet subscribers understand the concept of bandwidth and the impact of having multiple devices in their homes.... READ MORE