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Calix Blog

Perspectives that Catalyze Innovation

January 17, 2019 by Matt Davis

Cloud’s Impact on Broadband Competition – Change is Coming…

Industry Analyst Matt Davis previews his upcoming Calix webinar where he will share a detailed analysis of U.S. consumer responses to the questions of customer experience, satisfaction, and increasing dependency on high-quality internet services. ... READ MORE 

December 19, 2018 by Greg Owens

How is Internet Speed Measured?

Greg Owens shares a two-minute video that explains how Internet speeds are measured, including the difference between upload and download speeds. Service providers are welcome to customize this video for their own marketing efforts.... READ MORE 

August 14, 2018 by Kezia Gollapudi

Five Steps Broadband Marketers Should Follow to Predict and Prevent Subscriber Churn

Kezia Gollapudi provides tips for service provider marketers to proactively address subscriber retention.... READ MORE 

August 10, 2018 by Greg Owens

The Bandwidth Dilemma

Greg Owens shares a new 90-second video designed to help Internet subscribers understand the concept of bandwidth and the impact of having multiple devices in their homes.... READ MORE 

July 11, 2018 by Greg Owens

Are Subscription-based Consumer Wi-Fi Solutions Filling a Void in the Market?

Greg Owens explores the new ‘Adaptive Wi-Fi service’ from Plume, the latest foray of consumer electronics companies into the home networking space. Read more about the implications of this new offer and the best strategy to maintain your rightful space in the connected home.... READ MORE 

June 21, 2018 by Kezia Gollapudi

How Marketing Organizations Can Impact Subscriber Experience

Kezia Gollapudi shares a few ways marketing organizations can beat subscriber expectations while generating great business results. ... READ MORE 

May 31, 2018 by Greg Owens

Why is Wi-Fi Such an Important Strategic Initiative?

Greg Owens explores the reasons why ‘non-traditional’ competitors are offering more home networking services, the risks of not responding to these new threats, and the best strategy to maintain your rightful space in the connected home. ... READ MORE 

May 4, 2018 by Kezia Gollapudi

What’s Top of Mind for Broadband Marketers Today?

Kezia Gollapudi shares her observations and takeaways from the recent NTCA PR and Marketing Conference.... READ MORE 

April 16, 2018 by Greg Owens

Five Ways to Boost your Managed Wi-Fi Marketing Efforts

Greg Owen looks at five innovative marketing approaches service providers are using to get subscribers engaged and excited about a high-quality Wi-Fi experience. ... READ MORE 

March 20, 2018 by Greg Owens

Making Wi-Fi Invisible with Calix 804Mesh!

Greg Owens discusses how the Calix 804Mesh satellite gives subscribers the flexibility to install their access point (AP) completely out of sight without having any impact on coverage or performance. ... READ MORE