Calix Blog

Perspectives that Catalyze Innovation

Calix Blog

Perspectives that Catalyze Innovation

November 16, 2021 by Joseph Michelli

Learn How Proactive Customer Support Can Increase Wallet Share by Up to 86 Percent

According to a 2020 report from Gartner, “The Customer Value Advantage,” those desired outcomes are simply a matter of adding value and decreasing customer effort. Specifically, authors Lauren Villeneuve and Devin Poole note... READ MORE 

August 3, 2021 by Joseph Michelli

How Zappos Uses Customer Support as an Opportunity to Wow Customers

Zappos uses superior customer support to boost customer engagement, loyalty, and referrals—and generates 75 percent of their orders from happy repeat customers. See how you can apply best practices from this innovative online retailer in your broadband business. ... READ MORE 

May 12, 2021 by Joseph Michelli

How To Engage Your Broadband Subscribers: Deliver Effectiveness, Ease, and Emotion

As a broadband service provider, what great customer support wisdom can you learn from the Starbucks brand? Here are three insights from customer experience professional and author, Joseph Michelli. ... READ MORE