At Clearfield, we make every decision by LISTENing to our clients, RECOGNIZEing our skills and talents, UNDERSTANDing our client’s needs, COLLABORATEing with each other to DELIVER the best solution—and then CELEBRATEing our success. And no matter what we undertake, we utilize outcome-based thinking to work toward the desired goal. We are the fiber to anywhere company. And when we solve for the variable of X in FTTx – we’re not solving for one specific thing, but rather, whatever issue our customer brings to us. Here are three customer case studies that illustrate these Clearfield company values.

MDUs

Our award-winning products are being used to address fiber fed broadband in communities across Canada like in Olds, Alberta. O-NET was the first to develop and deploy a community-owned fiber network and triple-play offering to compete with incumbents in this region. O-NET delivers high-speed internet, television and phone services, and sought an MDU fiber-to-the-suite solution for a new 22-unit condo. Read more about how Clearfield stepped in with the YOURx^TM Flex Box.

FTTH

Lincoln Telephone provides voice, video and internet services to the Lincoln, MT, area. The company has a multi-year project to connect rural residents by increasing access to broadband. With the Clearfield solution, Lincoln Telephone typically now connects 10 houses a day with just 2 technicians. Read more about this big improvement. The Clearfield solution for Lincoln Telephone’s fiber to the home (FTTH) challenge consists of running a FieldShield® FLATdrop fiber drop cable assembly from the street to a house. FieldShield FLATdrop conveniently connects to the network through traditional splicing in the hand hole. The demarcation test access point on the house is the Clearfield YOURx-TAP equipped with the FieldShield Deploy Reel with 900 μm FieldShield StrongFiber, which is easily pulled through conduit into the home.

Speeding Up Deployment

Cerento is an Engineering, Procurement and Construction (EPC) Company headquartered in Riverton, WY. Read how Cerento delivers secure, reliable, individualized information technology infrastructure and networking solutions to its business clients. “The biggest value of the Clearfield YOURx-Terminal solution is the substantial increase in speed to market through the lower product lead times offered by Clearfield, and by the reduction in deployment time,” says Kim Kobbe, Project Manager, Cerento.

You can learn more about Clearfield by visiting our website at www.SeeClearfield.com, which includes links to case studies, press releases and videos. 

VP, Subscriber Experience, Calix

linkedin.com/in/fergusonpam

@IoTPamF

Recently, I hosted a live webinar with Midwest Energy & Communications (Midwest), a co-op delivering electric, propane, and fiber Internet to more than 40,000 consumers in 15 counties across southern Michigan, northern Indiana, and Ohio.

My conversation with Candy Riem, Vice President, Marketing and Member Solutions at Midwest, was centered on how they were using data analytics to reshape their marketing function.

While Midwest recognized the power of data fairly early, they also realized that collecting and correlating information across different systems manually would not scale. And engaging a data scientist who could not only automate the process, but also interpret and apply the analytics to subscriber marketing was neither easy, nor budget-friendly.

Investing in subscriber insights
According to Candy, when Midwest heard about Calix Marketing Cloud, a self-service tool designed for service provider marketers, they were thrilled that their solutions provider had built a platform that would put subscriber insights at their fingertips. They were going to get easy and immediate access to information they needed to engage with their subscribers in more meaningful ways.

For example, one of their first campaigns, aimed at improving subscriber experience, targeted heavy streamers with a competitively priced Managed Wi-Fi offer. It not only increased the Average Revenue Per User (ARPU), but also spiked a 250 percent increase in their total Managed Wi-Fi subscribers.

The clear success of that campaign led to more micro-segmented campaigns, and since taking this new data-driven approach to marketing, Midwest has overall increased its annual revenue by 23 percent and grown its subscriber base by 18 percent.

Extending existing subscriber insights to acquiring new subscribers
Midwest is now looking to expand outside their territory where prospects may have never heard of them, and more importantly, where Midwest is completely unfamiliar with the prospects.

With the recently added acquisition insights, they are able to tap into what they already know about their existing subscriber base to decide which prospects to target and how. Instead of blindly targeting all prospects, one of the first things they have done is identify prospects within close proximity to their current high-value subscribers. By using this intelligence to segment their long prospect list and prioritize their target subscribers, Midwest is again set up to maximize its revenue potential.

We will continue to follow their success in the coming months. But for a detailed look at what they have accomplished so far, be sure to check out the webinar recording.

Senior Director, Premises Marketing, Calix

linkedin.com/in/owensgreg

@Gregzky99

The smart home shouldn’t be a confusing mix of connected sensors and devices for consumers. It should be a manageable and robust ecosystem that works together seamlessly.

Consumer-brand companies have created disruptive products and services that are delivered on top of the broadband network infrastructure. Their approach is threatening to sever the strong relationships that service providers have established with their subscribers, relegating them to providers of connectivity — and little else.

It is not too late for service providers to protect — and strengthen— their hard-won position in the home network. How? By leveraging the ecosystems that are available to help move beyond providing mere connectivity. By launching new services that will meet subscribers’ future needs. And, by elevating their services, their brand, and their subscriber relationships.

It is time for service providers to start offering new smart home services that are keeping pace with the market. Learn more by taking a sneak peak at the big announcement that is coming from Calix.

The future of the smart home with be redefined at Calix ConneXions 2018.

Calix ConneXions is where pioneers and thought leaders come to debate, collaborate, and learn about the latest innovations that winning service providers are using to evolve their business models. You will have the chance to engage with thousands of your peers, industry leaders, and Calix executives on topics that will help you accelerate your transformation.

Learn more about the dedicated Smart Home sessions at ConneXions.

Keep pace with the market. The time is now. 

Can’t wait until ConneXions? We’ve got your covered with a series of blog and papers designed to help you get familiar with various trends and technologies related to the Smart Home, including:

• Reinventing the Smart Home with Universal IoT Support
• How can Service Providers Capitalize on the Popularity of Cloud-based Voice Services, like Amazon Alexa?
• The Wi-Fi 6 standard is coming – will you be ready? 

It’s time for service providers to retake their position as the essential enabler of the smart home. Turn the potential confusion, disorder, and chaos associated with the smart home into an open, managed, and secure ecosystem that can be harnessed for your subscribers. But, there is no time to waste.

Senior Director, Services Marketing, Calix

linkedin.com/in/thomasschroer

What do you think Calix Technical Assistance Center (TAC) experts want you to know when it comes to network management best practices? It’s all about delivering services! In an upcoming Tech Talk webinar on October 25 and a Calix ConneXions breakout session, they’re going to share their top tips on efficient service delivery.

When TAC experts talk with customers they emphasize the importance of creating a scalable and reliable foundation for delivering services with a step-by-step approach that involves identifying traffic types, priorizing them correctly, and then applying those rules in the appropriate locations. 

The Support team’s goal is to make it simple for Calix customers and provide them a world-class support experience. They do this with a world-class team that collectively has over 400 years of information and communications technology experience along with 35 industry certifications and accreditations to date. The team has handled thousands of cases year-to-date and our customers are its best advocates with a customer satisfacton level of 94 percent and net promoter score of 62!

 In the upcoming sessions, experts from the TAC will discuss topics such as:

• Simplifying through service turn up, scalability and the reliability of AXOS
• Solving service performance issues and steps to take using Services Management Connector (SMx)
• Remotely diagnosing and resolving connectivity, VOIP, Video and control plane protocol issues with the AXOS Diagnostic Toolkit

You can find out more about the AXOS Diagnostic Toolbox in a related Beacon article. You can also register for the webinar by following this link and get more information on Calix ConneXions and the breakout sessions here. 

Solutions Marketing Senior Director, Calix

www.linkedin.com/in/alan-dicicco

There is a lot happening in Washington D.C. this year… and some of it will lead you to new sources of funding to build high speed broadband networks that will delight your subscribers. Surprisingly, there are quite a few sources of funding available, if you know where to look.

Calix can help you with that. Our Regulatory Updates perspectives page is dedicated to keeping you up to date with regulatory, industry, and funding news coming out of Washington.

Want to find out why the latest FCC, Department of Justice (DOJ), and FTC announcements matter to broadband service providers? We have the inside story brought to you by Tom Cohen, partner at Kelly Drye & Warren, working in the firm’s Washington, D.C. office. Tom is a good friend to Calix and our service provider partners, keeping us all up to date on what’s happening in Washington.

Are you a recipient of Connect America Fund (CAF) high-cost universal service support?

I hope so, but even if you’re not, you should know that there are new CAF-required speed and latency performance requirements. In July 2018, the FCC released DA 18-710 describing its new rules for CAF Broadband Performance Testing. We recently held a webinar that provides a snapshot to what tests are needed, when the tests are needed, how many test locations are required, and a solution set that will meet the FCC requirement. You can find a link to the webinar replay on the Regulatory Updates page.

Coming to ConneXions 2018?

Great! This year’s marquee panel – Ask the Experts: Regulatory and Industry Updates – will continue the, “Where’s the money,” conversation in front of a live audience and we want to hear from you. After another year of market-impacting regulatory and funding changes, we’ve assembled a panel of experts to discuss the latest news from the FCC, DOJ, and FTC. Broadband providers of all kinds - wireline, cable, municipal, electric cooperative, and wireless - can benefit from this informative session. Joining Tom Cohen on the panel are:

• Matthew Polka, President and CEO, American Cable Association
• Michael Romano, Sr. Vice President of Industry Affairs and Business Development, NTCA–The Rural Broadband Association

If you can’t make it to ConneXions this year, don’t worry. We’ll shine the Perspectives Spotlight on the conversation highlights in upcoming Regulatory Updates perspectives.

There’s more to read and share on the Calix Perspectives pages. Spend some time and let us know your perspective. Who knows. Maybe you’ll be the next featured Perspectives author. 

One of the most innovative network operators in Europe, CityFibre has been partnering with leading Internet service providers like Vodafone to bring gigabit services to UK communities for several years. With a goal of reaching to up to one million UK homes and businesses with gigabit fiber service by 2021, and targeting five million by 2025, CityFibre is rapidly transforming the UK broadband market.

Last month, Calix and CityFibre announced a partnership to bring Software Defined Access (SDA) to its network with the introduction of the AXOS platform, allowing CityFibre to emerge as the UK’s only advanced-intelligence, wholesale infrastructure company. As it expands the reach of its fiber network, CityFibre is also looking to support the deployment of NG-PON2, 5G, and Artificial Intelligence, as well as autonomous and IoT technologies.

Learn more about this groundbreaking Calix customer and hear the CityFibre story at Calix ConneXions.