At Calix, we are committed to helping you become a better marketer. Four years ago, for example, we first made our “marketing consults” available to you. Two years ago, we followed up with our world-class market activation program, which gives you access to sophisticated marketing content you can easily customize and launch with the touch of a button to support your campaigns.
Calix Marketing Academy is Unique To Broadband Services Providers Like You
Now we’re gearing up to take the next step with the upcoming launch of the new, Calix Marketing Academy. We’ve built this industry-specific training program to provide you with the right thought leadership, best practices, case studies, and training materials—all so you can launch masterful campaigns about your value-added services. Ultimately, better marketing will help you eliminate subscriber churn, increase ARPU and revenue, build awareness of your amazing brand, and add value to the communities you serve.
The curriculum is designed to fit your unique needs as a broadband marketer and will help you leverage the best of what cutting-edge BSPs like Jade Communciations are doing to succeed. Truly, you don’t have to be a billion-dollar company to launch marketing campaigns that yield measurable ROI. Calix Marketing Academy will give you immediate, free access to the resources that can help you build value for yourself and your community.
What Calix Marketing Academy Will Offer
We will help you become the best marketer possible—regardless of the size of your team. When you partner with us, we help you reach greater heights. The proof is the more than one million orders we have received for our GigaSpire® BLAST Wi-Fi 6 systems. I encourage you to sign up now to receive emails regarding the launch of Calix Marketing Academy. As always, I am available to discuss how we can help you meet and exceed your marketing goals. Email me at firstname.lastname@example.org or connect with me on LinkedIn.
Jade Communications transformed its entire go-to-market strategy with the launch of its Jade Premium Wi-Fi service and has successfully differentiated itself in a very crowded southern Colorado market. Here’s marketing director Jordan Wehe’s insights on delivering magical product launches.
With one million bookings for GigaSpire® BLAST Wi-Fi 6 systems, the trend is clear—subscribers love having a single, carrier-class Wi-Fi system in their home that offers comprehensive coverage and service providers love putting a virtual storefront in the subscriber’s home that enables the seamless delivery of the new services. Learn how the GigaSpire BLAST family makes marketing simpler and more impactful for so many broadband businesses.
Some broadband service providers (BSPs) are now reporting mobile app adoption rates of 65, 70, and even well over 80 percent. These providers are beginning to see just how pivotal a mobile app is in transforming their business—driving new revenue streams, reducing support calls, and elevating the subscriber Wi-Fi experience.
With the new seamless Mailchimp integration to Calix Marketing Cloud, broadband service providers can save tons of time by automating critical marketing processes to engage customers in new exciting channels. Most of all, this enhancement improves contact list management by eliminating the need for manual customer data exports and managing clunky spreadsheets.
As Marshall Field understood nearly 130 years ago, smart marketing is all about leveraging opportunities. Here are some of the timeless principles the company leveraged—and a free resource to help you grow your marketing skills and approach by leaps and bounds for greater ROI.