Make your landing page the life of the party

In this podcast clip from Buffering, “Landing Logic,” Joe Kohegyi breaks down why generic landing pages fall flat—and how personalization can turn them into conversion powerhouses. Using the analogy “Marketing is the invitation to the party; the landing page is the party,” Joe explains how tailoring your landing pages to specific segments preserves context, resonates with customer needs, and drives meaningful engagement. If your marketing speaks to them, your landing page should too.