Keep It Simple. Keep Them Converting.

In this podcast clip from Buffering, “Landing Logic,” Gabe Petersen and Joe Kohegyi unpack a common mistake that tanks landing page performance: trying to say too much. When you overload a page with multiple offers, features, or service types, you distract from the user’s intended action—and conversions suffer. Instead, they advocate for a focused offer strategy that aligns with your marketing promise and speaks directly to the segment you’re targeting. The takeaway? Elevate what matters most to your audience and leave the rest for a “Learn More.”