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The Marketer and the Broadband Service Provider: Trends, Challenges, and Opportunities

A custom Heavy Reading survey report produced for Calix

The telecom landscape continues to evolve and acclimatize to the adoption of cloud technology. Broadband Service Providers (BSPs) are now confronting the reality that the fusion of cloud platforms with software is fueling the creation of a digital services landscape. 

To understand these implications for BSPs serving 100,000 or fewer subscribers in the US and Canada, Heavy Reading, in collaboration with Calix, conducted an exclusive survey of C-level executives in the first half of 2022 who performed sales and marketing roles. The topics addressed included: 

Consider detailing what the reader might expect to find in the content:

  • Effect of changes in the competitive landscape on revenue generation 
  • Primary strategies to grow revenue and respond to competitive threats
  • The role and importance of digital marketing tools
  • Use case marketing priorities
  • Preferred marketing channels
  • Marketing goals and challenges
  • The importance of subscriber data 

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